Moderator Peter Himler is founder of Flatiron Communications LLC, where he advises established and emerging companies, as well as tech startups, on how to use the latest communications technologies and strategies to advance their business goals. He frequently lectures and writes about traditional public relations and digital/social media on his blog and for Forbes.com. He serves as president of the Publicity Club of New York and on the advisory boards for Social Media Week, the Center for Communication, and the Communications & Media Studies Program at Tufts University.