Joseph A. Brennan, Ph.D., APR, is associate vice president for university communications
at the University at Buffalo. In addition to administrative work, he teaches public relations and
conducts communication research. His recent publications include a critical examination of
the U.S. News college rankings, and a case study of JetBlue’s crisis communication strategies. He is an Accredited member of PRSA, and is the chair-elect of PRSA’s Counselors to Higher Education Professional Interest Section.