We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

Allyson Hugley

Photo of Allyson Hugley Hugley has over 16 years of experience in market and communications research. She joined Weber Shandwick in 2011, and since joining the agency, has worked on measurement and program evaluation projects for a variety of key accounts including, Honeywell, Michael and Susan Dell Foundation, Verizon, Electrolux, State Farm, Uniliever and Diet Pepsi. Hugley was previously the senior vice president of Insight Creation at MSLGROUP, where she was responsible for leading research and measurement initiatives for the Americas.

Hugley is the chair of the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC), a member of the AMEC board and a member of the Market Research Council. In 2012, she was recognized among PRWeek's Top 40 Under 40, and a finalist for the PRNews 2012 Measurement Person of the Year.

Hugley has an MBA, with a concentration in international marketing, from CUNY Baruch Zicklin School of Business and a B.A. in Psychology and Hispanic Studies from Connecticut College.

Sessions