Ken Scudder is a writer and communication trainer based in New York. Over the past 22 years, he has prepared corporate spokespeople, politicians, athletes, and heads of not-for-profits to be interviewed by the media; deliver presentations ranging from one-on-one meetings to keynote addresses; and communicate before, during and after a crisis. Scudder has also written speeches for corporate spokespeople, articles that have appeared in Public Relations Tactics, Presentations Magazine, and PR News' “Crisis Management Guidebook”, as well as plays and comedy sketches. He is the co-author of “World Class Communication: How great CEOs win with the public, shareholders, employees, and the media”, published by John Wiley & Sons.