We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
A proven leader in business strategy, Chapman has spent over 20 years in the area of marketing and communications research, and started her career in Madrid working for Demoscopia for more than six years. Upon returning to the U.S., she spent 12 years at TNS (a Kantar company), and eventually became the executive vice president for the 100+ US Brand and Communications Division. She ran the global brand and communications unit for Harris Interactive prior to joining Gorkana. During her career, Chapman has consulted with clients across vertical sectors on many engagements using marketing mix models, conjoint and other advanced statistical techniques to model the impact of media spend and communications (traditional and digital) in driving changes in attitudes and ultimately, sales.