Oct. 23–25 | Indianapolis
Nonconformist Scott Stratten will challenge your approach to marketing and social media when he addresses the International Conference on Tuesday, Oct. 25 at 9:30 a.m. In his humorous, plainspoken manner, Stratten will help you re-examine the commonly held wisdom about branding and relationship building to enhance customer engagement and build better relationships.
With more than 175,000 Twitter followers, Stratten has been named one of the top five social media influencers in the world by Forbes.com. His clients’ viral marketing videos have been viewed over 60 million times and he was selected as one of “America’s 10 Marketing Gurus” by Business Review USA.
Former White House Chief Information Officer Theresa Payton will deliver a compelling wake-up call regarding the world of cybersecurity during the Monday morning General Session at the Public Relations Society of America 2016 International Conference in Indianapolis, Oct. 23-25.
In the aftermath of headline-making, debilitating cyberattacks at Anthem, Sony Pictures, Home Depot and Target, Payton will spotlight ways that PR professionals can address the risks of data breaches and communicate proactively on this key subject.
Pioneering NASA Astronaut Scott Kelly will launch The Public Relations Society of America’s (PRSA) 2016 International Conference with a thrilling account of his record-breaking odyssey aboard the International Space Station. In Capt. Kelly's Opening Keynote Address on Sunday, Oct. 23, he will remind us all that “The Sky Is Not the Limit: Lessons from a Year in Space.”
Capt. Kelly, who also served as a fearless U.S. Navy test pilot, will inspire us with his account of these truly out-of-this-world adventures. Drawing on the challenges of spending a year in zero gravity, orbiting 229 miles above the Earth's surface, he will share valuable advice on pushing one’s own limits.