« Conference Schedule « Professional Development Workshops Set 8 « Track 2: Effective Tactics & Techniques
The New Rules of Media Relations: Pitch Overworked Journalists and PR-Averse Bloggers, and Come Out Unscathed
Workshop
Tuesday, October 19, 2010 2:15 p.m. - 3:30 p.m.
Location: Georgetown East
Michael Smart, national news director, Brigham Young University
As bloggers are developing a reputation for impatience, with an aversion to public relations pitches, how do you earn credibility-boosting coverage in key outlets? Come ready to work and learn techniques that build relationships with journalists, rather than annoy them. Receive four specific templates for e-mail subject lines that work, and learn the correct way to pitch by phone. Uncover six ways to frame your otherwise routine information into newsworthy stories, as well as the key differences between pitching traditional journalists and bloggers. Also, explore new ways to measure pitching success.
Final Presentation
(Available to registered attendees only. )