« Conference Schedule « Professional Development Workshops Set 3 « Track 2: Tools & Techniques
Rethinking Social Media
Workshop
Monday, October 17, 2011 9:45 a.m. - 11:00 a.m.
Location: Mediterranean Salon 8
Gerard Braud, chief executive officer and president, Braud Communications
When the whole world zigs for social media, you should zag. The world has gone head-over-heals for social media, but is social media a necessity, a luxury or a misguided bad idea? Are there tried-and-true tools that should take a higher priority? This surprising, controversial and eye-opening take on social media explores the benefits and befuddlement associated with it.
- Discover the surprising, clear and present danger of social media.
- Learn why “tried-and-true” methods beat “shiny and new.”
- Take a fresh look at the impact of the spoken word to the media.
- Understand when social media is a right fit and when it is a wrong fit.
- Delve into what leaders know and do not know about social media, and how it impacts your crisis.
Gerard Braud is CEO and president of Braud Communications. He is the author of “Don’t Talk to the Media Until ... 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” An expert in media training and crisis communications, Braud has practiced his craft on five continents. He spent 15 years as an award-winning journalist, with affiliate reports seen around the world on CNN, CBS, NBC and the BBC, and has been quoted in more than 500 publications around the world.