« Conference Schedule « Professional Development Workshops Set 1 « Track 1: Strategies
Reputation Risk: What Amplifies It, How to Predict It
Workshop
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Palazzo Salon G
Linda Locke, principal, Reputare Consulting
When decisions in the boardroom are at odds with personal values in living rooms, your reputation can be at risk. However, if a company uses perception-centered strategy, and understands values and which elements amplify risk, it may become better at connecting with stakeholders and anticipating reaction, ultimately building greater trust and maintaining its freedom to operate.
- Discover how to predict reputation risk by knowing which values are central across cultures and religions.
- Recognize the role emotion plays in public reaction, and how to message in a way that is cognizant of emotion.
- Understand a perception-centered strategy, and how it can change your thinking about what is important to your audience.
- Access an easy-to-remember formula for predicting reputation risk.
Session Materials
Final Presentation
(Available to registered attendees only. )
Linda Locke is a principal at Reputare Consulting. She recently retired as senior vice president and group head of reputation and issues management for MasterCard Worldwide. In her role, she pioneered the discipline of reputation management, and developed a measurement framework for the company to understand how it is perceived. She previously led communications for a major bank holding company, and worked in technology and politics. Locke began her professional life as a Peace Corps volunteer.