« Conference Schedule « Professional Development Workshops Set 1 « Track 1: Strategies
Bringing Sexy Back to Offline Marketing
Workshop
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Palazzo Salon D
Geno Church, word of mouth inspiration officer, Brains on Fire
More than 93 percent of retail sales and 90 percent of word-of-mouth referrals happen offline. Yet, brands seem obsessed with using the latest and greatest social media tools to build customer loyalty. It is time to bring sexy back to word-of-mouth marketing and implement communications plans that fully engage customers, both online and offline.
- Experience a show-and-tell presentation loaded with case studies and actionable best practice advice on how to engage and encourage customers to tell others about the brands they find talk-able.
- Uncover the importance of investing in a strategy that engages employees and customers first, before you think about your technology plan.
- Learn the importance of integrating online and offline programs, and tips for implementing both.
Final Presentation
(Available to registered attendees only. )
Geno Church is the word-of-mouth inspiration officer at Brains on Fire. He previously worked on campaigns for Fiskars Brands, Best Buy, Colonial Williamsburg Foundation, the American Booksellers Association, Charleston Parks Conservancy, Love146 and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).