« Conference Schedule « Professional Development Workshops Set 1 « Track 2: Tools & Techniques
Spectacular Events on a Shoestring Budget
Workshop
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Palazzo Salon C
Noelle K. Afualo, director, public relations, Simon Wong Engineering
Whether for a press conference, a ribbon cutting or a product launch, we have all had to plan events. Yet all too often, we have been pressed for time, strapped for great ideas and given a very limited budget. How, then, do we turn virtually nothing into a spectacular event?
- Learn simple — and not-so-common — tips, tricks and out-of-the-box ideas on how to plan, execute and measure your special events on a shoestring budget.
- Discover how to plan and execute via research, planning, implementation and evaluation.
- Enhance your knowledge of how to maximize and leverage the operating budget for your next public relations awards annual dinner.
- Measure and track your event in a way that will make you look like a rock star.
- Learn how to encumber “other people's money” to put on your event.
Noelle K. Afualo is the director of public relations at Simon Wong Engineering. Noelle has more than 11 years of experience in public relations, specializing in community outreach, and more than nine years of experience in the transportation field. Her expertise includes consensus building, developing, executing and managing award-winning public awareness campaigns, social media and event planning.