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Maximizing Press Release Performance Online

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Workshop

Tuesday, October 18, 2011 9:45 a.m. - 11:00 a.m.

Location: Palazzo Salon E

Laura Sturaitis, executive vice president, media services and product strategy, Business Wire
Greg Jarboe, president and co-founder, SEO-PR

Will optimized press releases increase traffic and engagement with key landing pages and websites? Examine the results of an 18-month study, and gain new strategies, tactics and best practices to maximize release performance online.

Final Presentation

(Available to registered attendees only. Register now!)


Laura Sturaitis is the executive vice president of media services and product strategy at Business Wire. She is also a member of Business Wire’s Executive Board. She is responsible for the delivery of news releases to print, broadcast, online, mobile and social media worldwide, and for developing new media tools and services for the distribution, availability and use of press releases.

Greg Jarboe is the president and co-founder of SEO-PR, and the author of “YouTube and Video Marketing: An Hour a Day.” Jarboe is a member of the Rutgers faculty for the Mini-MBA: Digital Marketing program and a member of the Market Motive faculty. He is a principal in the ChannelOne Marketing Group. He is also a correspondent for Search Engine Watch and a frequent speaker at industry conferences.