« Conference Schedule « Professional Development Workshops Set 3 « Track 3: Specialization
Leveraging Entertainment to Build Your Brand
Workshop
Monday, October 17, 2011 9:45 a.m. - 11:00 a.m.
Location: Palazzo Salon B
Grace T. Leong, APR, president, Hunter Public Relations
Joanne Freed, senior vice president, director of entertainment department, Hunter Public Relations
Jared Weiss, founder, STAR POWER
Elizabeth A. Corradino, partner, Moses & Singer
The right celebrity association, movie or television tie-in, music/sports partnership or sponsorship opportunity adds star power and sizzle to a brand. Explore the new rules for leveraging the right spokesperson, medium, partnership or sponsorship in an ever-changing digital age.
- Learn key areas of entertainment marketing, including celebrity seeding, talent negotiations and sponsorships.
- Discover how to position your brand to attain the right amount of cool factor and VIP status, ultimately increasing your bottom line.
- Delve into how the new federal regulations requiring transparency effect how we communicate celebrity partnerships and sponsorships.
- Learn how to navigate the advantages and pitfalls of marketing entertainment activities via social media.
Final Presentation
(Available to registered attendees only. )
Grace T. Leong, APR, is the president of Hunter Public Relations. Grace has been lending strategic public relations counsel to national consumer brands within Kraft Foods, 3M and Hasbro during the past 22 years. She joined Hunter Public Relations in 1989, and ten years later, purchased the firm from its founder. Leong has earned multiple industry awards, including a PRSA Silver Anvil..
Joanne Freed is a senior vice president and director of the Hunter Public Relations' Entertainment Department. With more than 17 years of experience, Joanne has provided public relations counsel, media relations and strategic thinking to clients across both consumer and entertainment industries. Prior to Hunter Public Relations, she was vice president of public relations for Fuse TV. In addition, she has handled assignments ranging from celebrity spokesperson deals to sports/entertainment sponsorships.
Jared Weiss is the founder of STAR POWER, a talent integration agency that combines celebrity access and relationships with non-traditional strategies. Jared has more than 18 years of experience working with celebrities and professional athletes, including coordinating spokespersons, advertising and endorsements deals, sponsorship activations and branded integrations.
Elizabeth A. Corradino is a partner in Moses & Singer’s Entertainment, Intellectual Property, Privacy, New Media and Advertising practice groups. Liz’s broad-based entertainment practice works with clients to solve the legal and business issues that arise in the negotiation of television and motion picture agreements, including rights acquisitions and production, talent and distribution agreements, as well as in publishing, theater, and technology and related transactions.