« Conference Schedule « Professional Development Workshops Set 1 « Track 5: Leadership & Management
Changing Culture, Starting at the Top
Workshop
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Palazzo Salon B
David Grossman, ABC, APR, Fellow PRSA, founder and chief executive officer, The Grossman Group
Sherry Vidal-Brown, executive vice president, human resources, Accor Hospitality
Scores from employee commitment surveys showed a significant need to improve two-way communication. At the same time, leadership was reworking its company strategy in a big way, and needed commitment from its leaders and employees like never before. Discover how a hospitality giant overhauled its approach to connecting and communicating with employees, and the results it gained in just a matter of months.
- Learn how the CEO and his top 200 leaders turned around their communications, and explore the proven techniques, training and tools that made it happen.
- Discover how employees — even the last hired housekeepers — have a hand in rolling out the business strategy.
- Delve into methods to upgrade the communication capability of leaders, starting at the top.
Final Presentation
(Available to registered attendees only. )
David Grossman, ABC, APR, Fellow PRSA, is one of business’ leading authorities on internal and leadership communications. He is author of “You Can’t Not Communicate,” and founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy.
Sherry Vidal-Brown is executive vice president of human resources at Accor Hospitality, a French-based hotel business with more than 100,000 employees worldwide and more than six hotel brands. She holds a doctorate in psychology from Texas A&M, as well as an MBA from the University of Houston. In 2009, she was recognized by the Dallas Business Journal as one of the “Top 25 Women to Watch.”