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Do You Speak World? A Cultural Communications Toolkit for PR Professionals
Workshop
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Mediterranean Salon 3
Laverne McGee, public relations, communications and marketing liaison, Radio Disney
In an ever-connected global economy, cultural communication competency is a must-have. Whether it is dealing with people of other cultures in your own community or around the world, cross-cultural people skills have become a necessity.
- Learn about the challenges and opportunities relating to the growing trend of global communications.
- Discover the relevance of culture in communicating, negotiating and leadership to leverage diversity as an opportunity, rather than a barrier.
- Gain a better understanding of how to communicate with people of different cultures.
- Distinguish between myths and realities about cross-cultural business communications.
- Discover how cultural awareness and communication skills can enhance public relations campaigns.
Final Presentation
(Available to registered attendees only. )
Laverne McGee is public relations, communications and marketing liaison for Radio Disney. With an extensive background in international journalism, including reporting for CBS News, McGee has served clients all over the world through her public relations company, Champion Global. Now working for Walt Disney World, she monitors the growth and changes in international business on a daily basis.