« This Year’s International Conference Schedule  

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ International Conference.

Writing for Social Media

Ready to attend the PRSA 2013 International Conference?

Register Now!

Additional registration required.

Half-Day Seminar

Sunday, October 16, 2011 8:00 a.m. - 12:00 p.m.

Location: Mediterranean Salon 3

Ann Wylie, president, Wylie Communications, Inc.

More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.

Social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you will soon find yourself socializing with the chips, not attracting new friends and followers.

You will learn how to:

Session Materials


Ann Wylie, president, Wylie Communications, Inc., works with communicators who want to reach more readers and with organizations that want to get the word out. She travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T, and H&R Block reach more readers. In addition to writing and editing, Wylie helps organizations launch or revitalize their websites and publications, and helps communicators polish their skills.