« Conference Schedule « Sunday Pre-Conference Seminars
Writing for Social Media
Additional registration required.
Half-Day Seminar
Sunday, October 16, 2011 8:00 a.m. - 12:00 p.m.
Location: Mediterranean Salon 3
Ann Wylie, president, Wylie Communications, Inc.
More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.
Social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you will soon find yourself socializing with the chips, not attracting new friends and followers.
You will learn how to:
- Use the 70-20-10 rule for engaging your followers, plus other tips for making sure your status updates are welcomed guests, not intrusive pests.
- Pass the “who cares?” test and four other techniques for becoming a resource and not a bore on social media.
- Get retweeted with five steps for expanding your influence and reach on Twitter.
- Tweet like the FBI. Write dramatic, compelling status updates.
Session Materials
Ann Wylie, president, Wylie Communications, Inc., works with communicators who want to reach more readers and with organizations that want to get the word out. She travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T, and H&R Block reach more readers. In addition to writing and editing, Wylie helps organizations launch or revitalize their websites and publications, and helps communicators polish their skills.