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Understanding the LGBT Consumer: An $800 Billion Dream Market
Ready to attend the PRSA 2011 International Conference?
Workshop
Tuesday, October 18, 2011 2:15 p.m. - 3:30 p.m.
Location: Palazzo Salon C
Steve Roth, principal and founder, OutThink Partners
Dubbed an $800 billion “dream market” two decades ago by The Wall Street Journal, the gay and lesbian market is brand loyal, influential and economically resilient.
- Find out which characteristics make this segment so appealing to companies and organizations across a variety of industries.
- Uncover ways to effectively tap in to gain a share of this market.
- Learn about the agencies and organizations leading the way in the LGBT market.
Session Materials
Steve Roth is principal and founder of OutThink Partners, a leading communications and marketing agency specializing in the lesbian, gay, bisexual and transgender (LGBT) market.