« Conference Schedule « Sunday Pre-Conference Seminars
The Strategic Adviser in Action During Crisis
Additional registration required.
Half-Day Seminar
Sunday, October 16, 2011 8:00 a.m. - 12:00 p.m.
Location: Mediterranean Salon 7
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, president, Lukaszewski Group, Division, Risdall McKinney Public Relations
Leave all of your preconceived notions and assumptions about communications, public relations and event management decision making at the door. Prepare to immerse yourself in strategic thinking, analysis, development and debate. Using four different hypothetical but reality-based scenarios, you will walk, talk and debate your way to providing high-level advice, understanding what bosses need during these situations and re-evaluating current response plans. Attendees will receive the four scenarios upon completion of registration.
This workshop examines:
- How to help management face important decisions, some of which are career defining.
- The boss’ perspective, and why the boss should listen to you.
- The tools and techniques of the trusted strategic adviser — timeline and checklist preparation; contrast analysis; giving advice in compelling, persuasive, convincing ways; and anticipating and pre-empting typical management objections, concerns, bad behavior and likely mistakes.
Final Presentation
(Available to registered attendees only. )
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, is president of the Lukaszewski Group, a division of Risdall McKinney Public Relations. Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.