Social Media Boot Camp
Additional registration required.
Full-Day Seminar
Saturday, October 15, 2011 8:30 a.m. - 4:30 p.m.
Location: Palazzo Salon B
Eric Schwartzman, new media consultant, speaker, trainer
Twitter, Flickr, Facebook, LinkedIn, retweets, smartphones that allow you to upload and post comments and photos in real time — learn exactly how to integrate these critical channels into your mainstream public relations practices. Through a series of lectures, live demonstrations and exercises, case studies and presentations, you will understand how to use these popular tools to get the job done.
In this workshop, you will learn:
- Blogging — when to comment, when to listen.
- Social networking.
- Podcasts, webcasts and live streaming video in online pressrooms.
- The importance of authenticity when joining an online presentation.
- The basics of search engine optimization (SEO).
- The process of matching new media initiatives to objectives.
- The tangible benefits of engaging consumers via social media.
Eric Schwartzman is co-author of “Social Marketing to the Business Customer,” the first book devoted exclusively to B2B social media communications. He has been conducting social media training programs to accelerate the development of digital literacy in the workplace since 2004. Founder of iPressroom, which he sold in 2010, he currently serves as an independent online communications consultant to businesses, the U.S. military, federal government agencies and nonprofits. He specializes in online communications strategy, social media policy development and accelerating digital literacy inside organizations.