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Use B2B Social Media Marketing
Additional registration required.
Half-Day Seminar
Sunday, October 16, 2011 8:00 a.m. - 12:00 p.m.
Location: Palazzo Salon F
Eric Schwartzman, new media consultant, speaker, trainer
Conventional wisdom says that social media is not appropriate for B-to-B marketing —conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies, are successfully applying social media tools to connect with customers, channel partners and suppliers.
In this seminar, you will learn about:
- Sophisticated applications, such as social networks and customer co-creation.
- B-to-B social media marketing, beyond blogs.
- What innovators are doing to effect results in the B-to-B space.
Eric Schwartzman is co-author of “Social Marketing to the Business Customer,” the first book devoted exclusively to B2B social media communications. He has been conducting social media training programs to accelerate the development of digital literacy in the workplace since 2004. Founder of iPressroom, which he sold in 2010, he currently serves as an independent online communications consultant to businesses, the U.S. military, federal government agencies and nonprofits. He specializes in online communications strategy, social media policy development and accelerating digital literacy inside organizations.