« Conference Schedule « Professional Development Workshops Set 1 « Track 5: Leadership & Management
Employee Communications: Move From Knowing to Doing
Master Class
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Palazzo Salon E
Bruce K. Berger, Ph.D., Reese Phifer professor of advertising and public relations, University of Alabama
The Fourth Annual Grunig Lecture
Sponsored by the Institute for Public Relations, University of Maryland and PRSA
Organizations spend millions on employee communications, and a whole industry of specialists has evolved to help companies improve communications. Yet levels of employee trust and engagement remain depressingly low. Closing this gap requires understanding what motivates employees, and then changing long-time managerial behaviors and systems to create conditions that foster motivation and engagement.
- Understand the gap between what we know about employee communications and what organizations do in employee communications.
- Learn what communication and organizational leaders do to increase employee motivation and engagement.
- Gain guidelines for moving employee communications from knowing to doing, and becoming an agent for positive change in communications.
Session Materials
Final Presentation
(Available to registered attendees only. )
Bruce K. Berger, Ph.D., is Reese Phifer professor of advertising and public relations at the University of Alabama. Before entering academia, Berger was vice president of corporate affairs, Whirlpool Corporation, and president of the Whirlpool Foundation. He was also director of Worldwide Human Health Public Relations for The Upjohn Company. Berger has received many teaching and service awards, including Educator of the Year Award (2006), PRSA. Currently he writes a monthly column for PRWeek.