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Think Like a Reader

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Workshop

Monday, October 17, 2011 9:45 a.m. - 11:00 a.m.

Location: Mediterranean Salon 3

Ann Wylie, president, Wylie Communications, Inc.

Most communicators position their messages in their organization’s best interests. However, the secret to persuasive writing is to position your messages in your audience’s best interests. Learn a four-step process for making your message — and your organization — more relevant, valuable and rewarding to your audience.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Ann Wylie, president, Wylie Communications, Inc., works with communicators who want to reach more readers and with organizations that want to get the word out. She travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T, and H&R Block reach more readers. In addition to writing and editing, Wylie helps organizations launch or revitalize their websites and publications, and helps communicators polish their skills.