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Think Like a Reader
Ready to attend the PRSA 2013 International Conference?
Workshop
Monday, October 17, 2011 9:45 a.m. - 11:00 a.m.
Location: Mediterranean Salon 3
Ann Wylie, president, Wylie Communications, Inc.
Most communicators position their messages in their organization’s best interests. However, the secret to persuasive writing is to position your messages in your audience’s best interests. Learn a four-step process for making your message — and your organization — more relevant, valuable and rewarding to your audience.
- Learn the formula people use to determine which messages to pay attention to.
- Discuss two rewards you can use to boost audience interest in your message, and the #1 question to answer on your reader’s behalf.
- Explore a two-minute perspective shift that focuses your message on the value to the audience, and a simple translation process that pushes audience benefits to the top of your message.
- Uncover a three-letter word that will make your message more relevant to your audience.
Session Materials
Final Presentation
(Available to registered attendees only. Register now!)
Ann Wylie, president, Wylie Communications, Inc., works with communicators who want to reach more readers and with organizations that want to get the word out. She travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T, and H&R Block reach more readers. In addition to writing and editing, Wylie helps organizations launch or revitalize their websites and publications, and helps communicators polish their skills.