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ROI of B2B Social Media
Workshop
Monday, October 17, 2011 9:45 a.m. - 11:00 a.m.
Location: Palazzo Salon H
Eric Schwartzman, new media consultant, speaker, trainer
Many remain wary about the true benefits of social marketing, yet traditional PR practices are spared the same level of scrutiny simply because they’ve been around for so long.
- Gain tools on how to determine the ROI of engaging on Linkedin®, Twitter and blogger relations.
- Gain a better understanding of ROI of your Web statistics.
- Learn how to use multi-channel funnels to see which online activities work best.
Eric Schwartzman is co-author of “Social Marketing to the Business Customer,” the first book devoted exclusively to B2B social media communications. He has been conducting social media training programs to accelerate the development of digital literacy in the workplace since 2004. Founder of iPressroom, which he sold in 2010, he currently serves as an independent online communications consultant to businesses, the U.S. military, federal government agencies and nonprofits. He specializes in online communications strategy, social media policy development and accelerating digital literacy inside organizations.