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BP Oil Spill: Messaging & Reputation Management Amidst Crisis

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Master Class

Monday, October 17, 2011 9:45 a.m. - 11:00 a.m.

Location: Palazzo Salon D

John J. Deveney, APR, Fellow PRSA, president, Deveney Communication

How do you regain the trust of customers, employees and stakeholders amidst a crisis? Using lessons learned from the BP oil spill, discover how to build and manage an immediate crisis response strategy that incorporates effective message management.

Hosted by the The College of Fellows.

Master Class



John J. Deveney, APR, Fellow PRSA, is the president of Deveney Communication. Selected by “PR News” for its first list of “15 to Watch,” John Deveney has earned the highest national and international honors and awards in the communication profession. While leading campaigns that garner some $15 million in targeted media coverage annually, John also presents at top industry conferences on all aspects of public relations. In 2003, John served as co-chair for Public Relations Society of America International Conference.