« Conference Schedule « Professional Development Workshops Set 1 « Track 1: Strategies
Free Silva: Politics, Prison and the Power of PR
Workshop
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Palazzo Salon A
Michael Hartt, vice president, international affairs, Edelman
Despite balancing on a political tightrope, a public affairs campaign was able to penetrate into one of the most closed societies in the world to help liberate an imprisoned Iranian aid worker. Learn how you can build a voice for anyone and be heard.
- Develop nuanced strategy and messaging based on intelligent research.
- Use media, social media and international influencers to apply pressure to decision makers.
- Manage a campaign in a complex and rapidly changing political environment.
Session Materials
Final Presentation
(Available to registered attendees only. )
Michael Hartt is a vice president in Edelman’s international affairs practice. He counsels and leads campaigns for foreign governments, NGOs, global corporations and trade associations on legislative, economic, humanitarian and reputational issues. The “Free Silva” campaign, for which Michael managed messaging, media relations and overall strategy, was awarded a 2011 PRSA Silver Anvil award and was a double PRWeek “campaign of the year” winner.