« Conference Schedule « Professional Development Workshops Set 1 « Track 4: ROI
Beyond the Influence Hype
Workshop
Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.
Location: Palazzo Salon H
Pierre-Loic Assayag, founder and CEO, TRAACKR
The hype around online influence has reached a fever pitch. While much of the conversation may be nothing but noise, the value of online influencers to any communication effort is very real. Join us to learn how to drive results for your brand or clients through powerful influencer identification, engagement and measurement practices. You also will hear from public relations professionals living on the front line of influence, as surveyed by TRAACKR, who will share their secrets for building successful influencer campaigns
Pierre-Loic Assayag, founder and CEO, TRAACKR, pushes the boundaries of TRAACKR’s business and builds the team to support its expansion. He is passionate about social media and plays an instrumental role in the transition of the marketing and public relations industries in the post-mass media era. He is a veteran of the Web industry, acting as Peugeot-Citroen’s first director of new media in the 90s, then joining the front line of the Internet economy.