Sunday Pre-Conference Seminars

Sunday, October 16, 2011 8:00 a.m.–12:00 p.m.

Setting Up a Joint Information Center Before the Crisis Strikes!

Location: Palazzo Salon G
Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president and chief executive officer, Trahan & Associates
Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville, Fla.

Join crisis communication trainers as they lead you in “standing up” a fully functional JIC. Take home a tool kit that you can implement immediately.

Accreditation Power Play: The How-To of Accreditation

Location: Palazzo Salon C
Bob Saline, APR, Fellow PRSA, Accreditation co-chair, Central Pennsylvania Chapter, PRSA
Deborah Steele Saline, APR, Fellow PRSA, vice president and COO, PRWorks, Inc.

Know what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential. The Accreditation Power Play answers your “How do I ...” questions.

PR Boot Camp

Location: Mediterranean Salon 2
Robin Schell, APR, Fellow PRSA, senior counsel, Jackson Jackson & Wagner

This boot camp will equip you with the knowledge and information you need to build your new career in the public relations industry, whether you are a reporter, recent graduate or transitioning professional.

Writing for Social Media

Location: Mediterranean Salon 3
Ann Wylie, president, Wylie Communications, Inc.

Learn to write status updates that sound like they were produced by a corporation — or even a public relations pro — and you will soon find yourself socializing with the chips, not attracting new friends and followers.

Communications Measurement on a Shoestring Budget

Location: Palazzo Salon B
Angela Sinickas, ABC, IABC Fellow, president, Sinickas Communications

You have researched your audience, you understand your organization’s direction and you have executed your plan. But is the message clear? Learn ways to determine if your communications are effective, even on a shoestring budget.

The Strategic Adviser in Action During Crisis

Location: Mediterranean Salon 7
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, president, Lukaszewski Group, Division, Risdall McKinney Public Relations

Prepare to immerse yourself in strategic thinking, analysis, development and debate. Using four different hypothetical but reality-based scenarios, you will walk, talk and debate your way to providing high-level advice, understanding what bosses need during these situations and re-evaluating current response plans.