Track 5: Leadership & Management
Other tracks: Strategies, Tools & Techniques, Specialization, ROI
Professional Development Workshops Set 1
Sunday, October 16, 2011 3:00 p.m.–4:15 p.m.
Changing Culture, Starting at the Top
Location: Palazzo Salon B
David Grossman, ABC, APR, Fellow PRSA, founder and chief executive officer, The Grossman Group
Sherry Vidal-Brown, executive vice president, human resources, Accor Hospitality
Communication was lacking, yet leadership needed commitment from its employees like never before. Discover how a hospitality giant implemented an internal communications strategy that created a high-performance culture.
Employee Communications: Move From Knowing to Doing
Location: Palazzo Salon E
Bruce K. Berger, Ph.D., Reese Phifer professor of advertising and public relations, University of Alabama
We know more than ever about employee communications, yet levels of employee trust and engagement remain depressingly low. Learn how to increase motivation, and walk away with guidelines for moving communications from knowing to doing.
Professional Development Workshops Set 2
Sunday, October 16, 2011 4:45 p.m.–6:00 p.m.
The Changing MO of the CMO: A Holistic Point of View
Location: Mediterranean Salon 2
MaryLee Sachs, former U.S. chairman and worldwide director, consumer marketing, Hill & Knowlton
Some CMOs have restructured their marketing functions to be increasingly holistic and inclusive of public relations, and more relevant to a variety of audiences. Listen as discussions with CMOs provide a bird’s eye view of this emerging approach.
Professional Development Workshops Set 3
Monday, October 17, 2011 9:45 a.m.–11:00 a.m.
BP Oil Spill: Messaging & Reputation Management Amidst Crisis
Location: Palazzo Salon D
John J. Deveney, APR, Fellow PRSA, president, Deveney Communication
How do you regain the trust of customers, employees and stakeholders amidst a crisis? Using lessons learned from the BP oil spill, discover how to build and manage an immediate crisis response strategy that incorporates effective message management.
Effectively Communicating Senior Leadership Transitions
Location: Mediterranean Salon 7
Mike McDougall, APR, managing partner, McDougall Travers Collins
With senior leaders coming and going from organizations at a record-setting pace, how do public relations professionals help engineer smooth transitions? Learn from the successes and mistakes of a global eye health giant, which had three CEOs from 2008 to 2010.
Professional Development Workshops Set 4
Monday, October 17, 2011 11:30 a.m.–12:45 p.m.
Arthur: King, Leader, PR Man – Modern Lessons from Camelot and the Round Table
Location: Mediterranean Salon 8
Paul Oestreicher, adjunct Professor, New York University; president, Oestreicher Communications, LLC
Move beyond “conventional wisdom” and learn about “Camelot wisdom” in this unique examination of King Arthur's life. Witness history and legend used to illustrate some of the dos and don’ts critical to our success as learners and leaders.
How Ginger Rogers and Ballroom Dancing Made Me a Better CEO
Location: Mediterranean Salon 7
Patrice Tanaka, co-founder, co-chair and chief creative officer, CRT/tanaka
The most powerful — and successful — leaders engage in work that’s in alignment with who they are and their life’s purpose. Learn how ballroom dancing helped Patrice Tanaka achieve that alignment and become a happier woman, a better partner and a smarter CEO.
Professional Development Workshops Set 5
Monday, October 17, 2011 3:30 p.m.–4:45 p.m.
Leading Communication Teams to Success
Location: Palazzo Salon B
Rear Adm. Vic Beck, vice chief of information, U.S. Navy; director of public affairs, NATO ISAF - Afghanistan
Align messaging across a large enterprise. Learn proven communication team leadership strategies and techniques that have been battlefield tested.
The Future of PR: The Professional’s Role in Mentoring
Location: Mediterranean Salon 3
Dean Beckman, coordinator, mass communication program, Saint Mary's University of Minnesota
Chris Higgins, director, Padilla Speer Beardsley
Public relations professionals can be as vital to shaping future public relations pros as any professor. Explore the many ways professionals can aid professors in educating students to improve their readiness for a career in public relations.
Professional Development Workshops Set 6
Tuesday, October 18, 2011 9:45 a.m.–11:00 a.m.
Effective Communication Engagement in the Most Trying Environment — Pakistan
Location: Palazzo Salon A
Lt. Col. Patrick Ryder, strategic communication advisor, Office of the Secretary of the Air Force
Pakistan is often referred to as the most difficult communications assignment in the U.S. government. Through real-world examples, develop coherent strategic communication plans to move a relationship forward in an environment of unknowns.
Reputation Management
Location: Palazzo Salon G
John Doorley, assistant clinical professor and chair, Master of Science Degree Program, public relations and corporate communication, New York University
It’s not unusual for organizations to spend hundreds of thousands of dollars on reputation measurement — and just stop there. Learn how to establish a process for ongoing reputation measurement, monitoring and management, to help maximize its tangible value.
Professional Development Workshops Set 7
Tuesday, October 18, 2011 12:30 p.m.–1:45 p.m.
Positive Deviance: Innovation From the Inside Out
Location: Palazzo Salon H
Roger Swartz, executive director, Positive Deviance Initiative (PDI),Tufts University
Positive Deviance is an innovative approach that is used to solve difficult problems by discovering and amplifying solutions that already exist within a community. Examine the history of this approach and view problem solving through a new lens.
Shut Up and Lead: Listening, Learning and Leading Effectively
Location: Mediterranean Salon 8
M.J. Clark, APR, leadership consultant, Integrated Leadership Systems
To effectively lead others, you must listen intently, develop assertiveness and assess your own management style. Through practical exercises, learn how to listen deeply, use assertiveness and become more self-aware so you can lead more effectively.
Successful Change Management: What Works, What Doesn’t for Organizations and PR Counselors
Location: Mediterranean Salon 2
Anthony D'Angelo, APR, Fellow PRSA, senior manager, communications, ITT Corporation
Gary F. Grates, president and global managing director, Edelman Change and Employee Engagement
Organizations seek to manage change, yet often fail to engage employees in it. Effective change management can’t happen without exceptional communications strategies. Learn what works to advance organizational change, or be its victim.
Professional Development Workshops Set 8
Tuesday, October 18, 2011 2:15 p.m.–3:30 p.m.
Changing Corporate Culture to Get Smarter, Faster and More Social
Location: Palazzo Salon G
Jay Baer, president, Convince & Convert
When every customer is a reporter, and every employee is potentially a first point of contact, business will soon be about near-instantaneous response. Learn the big internal shifts businesses need to make to get faster, smarter and more social.
Conflict Resolution Simplified
Location: Palazzo Salon B
Mary Jane Saras, LCSW, vice president, leadership development, Creative Energy Options, Inc.
Managers spend 30 to 50 percent of their day handling conflict, yet 88 percent of employees think they do not handle it effectively. Learn a five-step process for handling conflict and helping you decide if you fight back, run away and hide, or freeze on the spot.