(Banner graphic of PRSA 2016 Strategic Collaboration Conference logo)

PRSA 2016 Strategic Collaboration Conference

Critical Skills and Attributes You Need to Connect and Evolve Your Communications

May 11–13 | Dallas

The PRSA Strategic Collaboration Conference focuses on actionable approaches to leveraging the strengths of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.

What is the Strategic Collaboration Conference?

The Strategic Collaboration Conference features presentations focused on the critical attributes and skills needed to advance a career in the new collaborative environment; multidisciplinary knowledge and actionable approaches to become and stay relevant to an organization’s communications strategies targeted to customers, prospects, internal department leaders and other stakeholders.

Who should attend?

  • Public relations, advertising and marketing professionals who are charged with integrating digital and traditional channels to promote and sell their brand.
  • Communications leaders with Profit and Loss responsibilities that reflect their organization’s business plan and goals.
  • Strategic communications planners and/or team builders from corporate, agency or nonprofit settings.

What topics will be explored?

Key issues, from how big data improves teamwork to integration strategies that work, are on the agenda. You will learn how to build a more strategic plan that helps the entire team demonstrate and share success. Also, you will gain an understanding of how your actions impact organizational goals and how integrated teamwork can lead to an improved bottom line.

Ready to join the conference conversation? Check out #prsascc.

Keynote Presenters

Photo of Paul Roetzer


Photo of Bonnie Harris

Bonnie Harris
Founder and CEO
Wax Marketing /
Adjunct Professor
Reed College of Media
West Virginia University

Behavior Is the New Black
Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior


Photo of Lee Odden


Master of Ceremonies

Photo of Gary McCormick

Gary McCormick, APR, Fellow PRSA
Director, Marketing and Public Relations
Corporate Communications
Scripps Network Interactive