From promoting destinations on a shoestring budget to anticipating the latest crises, the PRSA 2015 Travel and Tourism Conference will unlock rich insights to drive fresh thinking and deliver results.

PRSA Travel and Tourism Has Confirmed First Keynote for Media Day on June 16; “Traveling Like a Travel Writer”

As one of National Geographic Travel's leading travel writers, Robert Reid investigates the why's and how's of how we experience the world and encourages people to follow his lead by "traveling like travel writers." His unique perspective on travel unveils the most authentic experiences for travelers looking to find off-the-beaten path adventures.

As Lonely Planet's U.S. Travel Editor, Reid appeared regularly on television (CNN, The Today Show, MSNBC, NPR, and Fox News) to discuss travel trends and has written guidebooks to places like Myanmar, Colombia, and New York City. With 20+ years of experience, Reid is an award-winning travel writer and has been featured in The New York Times and The Wall Street Journal. He often uses his own hobbies and interests to build trip itineraries, research articles, and provide a framework for video storytelling.

Ready to join the conference conversation? Check out #prsatravel.

  

   
What is the Travel and Tourism Conference?
Created by the PRSA Travel and Tourism Section, this event provides travel and hospitality communicators with the tools and techniques to succeed in today’s fast-paced marketplace.

Why attend?
Network with a variety of top-tier media and colleagues, attend sessions on relatable, actionable case studies, and discuss topics such as increasing exposure, social media and measurement, and travel trends.

What's on the program?
Designed by travel and hospitality communicators for travel and hospitality communicators, the conference is developed by the PRSA Travel and Tourism Section.