Navigating communications opportunities and challenges strategically is the key to keeping your public relations programs on the map. From promoting destinations on a shoestring budget to anticipating the latest crises, the PRSA Travel and Tourism Conference unlocks rich insights to drive fresh thinking and deliver results.
Designed by the PRSA Travel and Tourism Section, this event provides travel and hospitality communicators with the tools and techniques to succeed in today’s fast-paced marketplace.
Network with a variety of top-tier media and colleagues, attend sessions on relatable, actionable case studies, and discuss topics such as increasing exposure, social media and measurement, and travel trends.
Jacob Tomsky, author of New York Times best-selling memoir, "Heads in Beds: A Reckless Memoir of Hotels, Hustles, and So-Called Hospitality," is a dedicated veteran of the hospitality business. Well-spoken, uncannily quick on his feet, and no more honest than he needs to be, he has mastered every facet of the business, worked in many departments and received multiple promotions for his service. Photo credit: Michael Lionstar
Don George is editor-at-large and book columnist for National Geographic Traveler magazine. He was formerly global travel editor for Lonely Planet Publications, and travel editor for The San Francisco Examiner, The San Francisco Chronicle and Salon.com, where he founded the award-winning Wanderlust website. Don wrote the book on travel writing — literally. It's called “Lonely Planet’s Guide to Travel Writing,” and it's the best-selling travel writing guide in the world. National Geographic has called Don “a legendary travel writer and editor.”