2010 Travel & Tourism Conference Speaker Presentations
Presentations will be added as they become available.

Download the full Conference program (PDF).

Download speaker biographies (PDF).

Download the final attendee roster (PDF).

Tuesday, May 25

  

7:30 a.m.–6 p.m.

Registration

                                                         

9 a.m.–4 p.m.

Pre-Conference Session

Digital Storytelling for PR Professionals

  • Greg Poschman, producer/owner at Moving Media, Inc
  • David Hiser, photojournalist and a photo educator
                                             

6–6:30 p.m.

First Timer’s Reception, Sky Hotel, Aspen - 709 East Durant Ave.

6:30–8 p.m.

Opening Night Reception, Sky Hotel, Aspen - 709 East Durant Ave.

                                                     

Wednesday, May 26

7:30–9 a.m.

Registration

9–10 a.m.

Keynote Breakfast


Setting the Scene: Creating Balanced Conversations Through Values-Based Leadership Strategies
  • Aspen Institute

10:15–11:15 a.m.

Breakout Sessions: Set I

Social Media Toolbox: Tips, Tricks and Applications to Save Time and Excel 

  • Angela Berardino, account director, Turner Public Relations, Inc. (video clip available)
  • Johna Burke, vice president, BurrellesLuce

Best Practices for Using PR to Turn Sales

                                                             
Inside the Mind of a Reporter
                                                       

11:30 a.m.–12:30 p.m.

Breakout Sessions: Set II

Personal Brands: Opportunities and Threats

(Repeat) Social Media Toolbox: Tips, Tricks and Applications to Save Time and Excel

  • Angela Berardino, account director, Turner Public Relations, Inc. (video clip available)
  • Johna Burke, vice president, BurrellesLuce

(Repeat) Inside the Mind of a Reporter 

12:45–2:15 p.m.

Keynote Lunch

What's Next in Innovation: Social Media in 2010 and Beyond
  • Sarah Evans, president, Sevans Strategy
 

2:30–3:30 p.m.

Breakout Sessions: Set III

Making Smart Moves: Building Your PR Career

 
                                          

Optimized PR: Integrating Search and Social Media into PR Programs to Increase Engagement and Drive Results

                                                                  

How Viral Videos Take Flight: So You're on YouTube®…Now What?

                                            

3:45–4:45 p.m.

Breakout Sessions: Set IV

PR Mashup: Blending New Media With the Old

(Repeat) How Viral Videos Take Flight: So You're on YouTube®…Now What?

(Repeat) Optimized PR: Integrating Search and Social Media into PR Programs to Increase Engagement and Drive Results

  •  Sarah Skerik, vice president, social media — PR Newswire                                      

6:30–9:30 p.m.

Dine-Around Evening in Aspen (Not included in conference registration)

       

Thursday, May 27

8–8:45 a.m.

SATW Associate Council Meeting

                   

8:30–9:30 a.m.

Networking Breakfast

9:30–11:15 a.m.

Individual Roundtables

11:30 a.m.–1 p.m.

Keynote Lunch

Thinking Globally: Perspective on International Travel and Hospitality

1:15–2:15 p.m.

Breakout Sessions: Set V

Luxury Still Matters: How to Promote High-End Properties to Media
  • Elaine Srnka, editorial director, Virtuoso Life
  • Melissa Biggs Bradley, founder and CEO,  Indagare Travel Inc.
  • Andrea Bennett, freelance writer
It’s a Freelancer’s Market : How to Pitch to Achieve Top Placements
  • Everett Potter, travel writer and blogger, EverettPotter.com
  • Elaine Glusac, freelance writer, ElaineGlusac.com
  • Margie Goldsmith, freelance writer, MGProductions.com

2:30–3:30 p.m.

Breakout Session VI

Broadcasting Your Business: Brand Storytelling With Broadcast Media
Food 101: How to Pitch Food Media
  • Stacey Brugeman, freelance food editor
  • John Mariani, culinary and travel columnist
  • Dana Dickey, senior editor, Bon Appetit
Business Travel is Economic Stimulus
  • Carolyn Koenig, editor, Smart Meetings Magazine
  • Marc Boisclair, freelance writer
  • Terri Hardin, The Diva, MeetingsDiva.com

3:45–4:45 p.m.

General Session

Reaching Key Influencers Where They Live (Online)

6:30–8:30 p.m.

Media Mixer Reception
Viceroy Hotel, Snowmass Village, Colo.

Friday, May 28

8:15–9:15 a.m.

Keynote Breakfast

What Travel & Tourism PR People Still Don't Get About Social Media 
                     

9:30–11:30 a.m.

Media Panel 

Traditional Media Still Matters Panel 

Sponsored by the San Antonio Convention & Visitors Bureau 

  • Veronica Stoddart, deputy managing editor for Travel,USA Today
  • Kyle Wagner, travel editor, The Denver Post
  • David Landsel, travel editor, The New York Post
                                                                 

1–2:30 p.m.

Optional Post-Conference Session

Taking Twitter to the Next Level

*Image Courtesy of the Aspen Chamber Resort Association.
*Videos courtesy of Johna Burke. For additional videos, click here.