Breakout Session: Set I, 10:15–11:15 a.m.

"Tools of the Trade: What's the Buzz in 2011?"
Villa Room, Second Floor
From location-based services like Foursquare to real-time, cloud computing conference scheduling platforms, learn how the use of emerging applications and technology can improve how you manage, market and communicate with all of your audiences.  This session, moderated by Rich Teplitsky, Immediate Past Chair of the PRSA’s Technology Section and vice president of tech PR firm Lois Paul & Partners in Austin, will feature several expert panelists who will share the latest info on the apps, tools and technologies to help you become more competitive and innovative in the travel and hospitality fields.

. You will learn:


Moderator Rich Teplitsky,
public relations, corporate communications and social media executive; co-chair, PRSA Section Council; immediate past chair, PRSA Technology Section.

Michael Iams
,
principal product manager, mobile products, MapQuest

Phil Schwartz
, CMO, Intelity

Michelle Wohl
is vice president of marketing and client services at Revinate. With more than 15 years of technology marketing under her belt, Wohl has lived through many great bubbles. A true dotcom gal, she started her career at GoLive Systems, creators of the first WYSIWYG Web authoring product for the Mac. The company was acquired by Adobe in 1999. At Adobe, Wohl led product marketing for the Web products, and later, Acrobat. Passionate about helping people communicate better on the Web, she left Adobe to join the first social network, Friendster, as the Director of Marketing. Later, Wohl took her passion for social media to Sprout as VP of Marketing. At Sprout she worked with some of the leading brands such as Disney, Coke and Pepsi to develop social media campaigns and strategies. Now happily working with her old high school pal, Marc Heyneker, Wohl is looking forward to helping the hospitality industry harness the power of social media. Wohl graduated from Cornell University with a B.A. in English.

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"Web Analytics: The New Clip Report"
Zapata Room, Second Floor
No public relations campaign should begin without foundational research and benchmarking studies. Before you launch your next campaign, explore the research possibilities that will give it a solid foundation of measurable results, and without relying on the success of a lone clip report. During this session, you will learn how:

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"Partnering for Success: Public Relations for Convention Business"
Carranza Room, Second Floor
Meetings can easily fall prey to external factors. Learn how CVBs have partnered with their clients to develop PR plans that cut through the clutter to meet attendance projections in a recovering economy. In this session, you will learn how to:


Moderator Lauren Jarrell, director of communications, Atlanta Convention & Visitors Bureau

Victoria Isley is executive vice president/chief operating officer of Destination Marketing Association International. Isley brings nearly 17 years of destination marketing experience to her current position. Responsible for supporting and implementing the organization's overall strategic initiatives, Isley also oversees DMAI’s marketing and communications, membership and business development, professional development and meetings departments as well as empowerMINT. As Destination DC’s senior vice president of marketing & communications, Isley led a new brand strategy for the nation's capital, built research and strategy for organizational advocacy, and spearheaded crisis communications. Prior to her tenure at Destination DC, Isley served as vice president of marketing for the Tampa Bay & Company and as the director of communications for the Durham Convention & Visitors Bureau.
Isley holds a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill and has earned her Professional in Destination Management certificate. She is currently a member of Destination Marketing Association International, a past research chairman for U.S. Travel Association, a past board member of the Public Relations Society of America Travel & Tourism Section, and an associate member of the Society of American Travel Writers.

Tara Letort is director of group communications and public relations at New Orleans Metropolitan Convention & Visitors Bureau. A member of a  five-person PR Department, she is responsible for providing marketing and attendance-building tools to promote upcoming conventions. Letort is an active member of the local American Marketing Association and is currently pursuing her Certified Meeting Professional designation. She has been in the Advertising/Marketing Industry for the past 11 years, after graduating from the University of Alabama in 2000.

Deborah Park, associate director of communications, Visit Denver Park, brings more than 7 years of public relations experience to VISIT DENVER, most recently as a PR consultant on entertainment, consumer product and nonprofit campaigns for Denver, New York and San Francisco-based clients.  Her consulting work included digital strategy and implementation for theatrical releases Black Swan and 127 Hours for 42West, media campaigns for Shorts International and Denver-based Love Hope Strength Foundation for FabricMedia and consumer technology campaigns for Hard Candy Cases, LLC. Previously, Park worked as a public relations manager with Universal Studios Hollywood and CityWalk.  She specialized in digital, international and Hispanic publicity for the theme park and local media and special events outreach for CityWalk.  She has a B.S. in journalism and a B.A. in fine arts from University of Colorado at Boulder, and is currently working towards her M.S. in marketing from the University of Colorado at