Keynote Luncheon, 11:30 a.m.–1 p.m.
"The 13th Largest Global Economy: Connecting With the U.S. Hispanic Market"
Navarro Room A/B, Second Floor
The U.S. Hispanic market, at $1 trillion, is larger than all but 14 countries in the world. As this market steadily grows, it will inevitably look like a microcosm of the entire U.S. population, in terms of both demographic diversity and distribution, according to Jose Villa, founder of web development firm Sensis. During this session, you will learn:
VIdeo Link: The New American Reality
Moderator Deborah Charnes has served as vice president, managing director of public relations at Bromley Communications, LLC since 1998. Her responsibilities include strategic development of communications plans and implementation of public relations programs geared primarily toward U.S. Latino markets. Additionally, she been a part of the extended PR team for the San Antonio Convention & Visitors Bureau since the year 2000. Charnes joined Bromley after serving as vice president, account supervisor, with Ketchum Public Relations, Miami. At Ketchum, she managed US Hispanic and Latin American consumer brand marketing and corporate accounts including Choice Hotels and Delta Air Lines. Charnes entered the field of communications at the Chicago Univision TV affiliate, where she was responsible for all promotions, public relations activities and public service announcements. She later worked at Golin/Harris Communications where she was responsible for national Hispanic programs and where she was awarded her first Silver Anvil from the Public Relations Society of America. The award-winning plan was one of several, developed by Charnes for McDonald’s, targeting Hispanic consumers in the United States and Puerto Rico. Charnes moved to Miami from South America to join Bruce Rubin Associate’s public relations counselors. At the agency (now known as Weber/RBB), she contributed to the U.S. Hispanic and Latin America specialized practice areas representing clients ranging from Texaco to UNICEF. Charnes attended the National Autonomous University of Mexico and earned a bachelor’s degree from the University of Illinois-Urbana. She is a contributing author of two university public relations textbooks, and has been a judge of the International Public Relations Association’s Golden World Awards for seven consecutive years. In 2009, she was elected to the University of Florida’s Department of Public Relations’ Advisory Council to serve a three-year term.
María Cristina Marrero is editor-in-chief of Siempre Mujer Magazine, the Spanish lifestyle title owned by Meredith Corporation. Marrero, who has worked for Caras and Validates magazines, two high-end magazines owned by the largest Latin American editorial house, Televisa, as the fashion and beauty editor and staff reporter. Throughout her career, she has interviewed most of the renowned Hispanic celebrities such as Zoe Saldaña, Selma Hayek, Jessica Alba, Eva Mendes, Ricky Martin, Enrique Iglesias, Shakira, among others. Marrero joined the Meredith Hispanic Ventures Group back in 2007 when she was relocated from Miami to New York to become Ser Padres’ Executive Editor, the eldest parenting magazine in the US Hispanics market with over 20 years in the market. Born and raised in Puerto Rico, this well-traveled journalist who has lived in Buenos Aires, Madrid, Toledo, Miami and New York, has over a decade of experience in the publishing industry. Educated between her native Puerto Rico and Spain, she attended the Sacred Heart University in San Juan and the Universidad Completeness of Madrid, where she obtained a Bachelor's Degree in Journalism and a Master Degree in Digital and Interactive Technologies for Communications.
Victor Landa, columnist, San Antonio Express-News; founder, NewsTaco, has more than 25 years of experience in journalism, television and community work. His extensive media experience includes stints as photojournalist, editor, writer, producer, anchor assignments editor and news director. For 14 years, Landa appeared as an op-ed columnist with more than 700 columns written for the San Antonio Express-News. He writes a weekly column in Spanish as well for Conexion, a Hearst corporation publication. Landa's television career began at a CBS affiliate before moving on to Univision and Telemundo. Landa has also worked as the central region director for the Southwest Voter Registration Education Project and as policy director at its sister organization, the William C. Velasquez Institute. Landa teaches a Mass Communication course at Northwest Vista College.
Elizabeth Mateo, founder, Casa Naranja
Preview the insight here with the blog post, "Cultivar Relaciones: Connecting With Hispanic Media Today"