Thank you to the 2011 Travel & Tourism Conference speakers for sharing their expertise. Travel & Tourism members must be logged into MyPRSA to access presentations from last year's conference featured below. If you're not a Travel & Tourism member but attended the conference, please contact Don Bill for the link to the presentations.

Sunday, June 5

  

8 a.m.–6 p.m.

Registration

          

8:45 a.m.–3:00 p.m.

Pre-Conference Off-Site Seminar* at SeaWorld San Antonio

"Whale Done — Beluga Whales and Teamwork: A Watery Experience"
              *Optional ticketed event with 50 person maximum.               
         

6–8 p.m.

Opening Night Reception — Westin Riverwalk

                                                     

Monday, June 6

7–8 a.m.

Zumba & Walking Tours

               

7:30 a.m.–5 p.m.

Registration

         

8:15–9:15 a.m.

Networking Breakfast

              

9–10 a.m.

Keynote Session


"What's Next: Travel Industry Trends You Need to Know Now"
               

10:15–11:15 a.m.

Breakout Sessions: Set I

"Tools of the Trade: What's the Buzz in 2011?"
"Web Analytics: The New Clip Report"                                                        
"Partnering for Success: Public Relations for Convention Business"                                                
                    

11:30 a.m.–12:30 p.m.

Breakout Sessions: Set II

"Voices You Can Trust: Leveraging the Appropriate Spokesperson"
(Repeat) "Web Analytics: The New Clip Report"
(Repeat) "Tools of the Trade: What's the Buzz in 2011?"
                          

12:45–2:15 p.m.

Keynote Luncheon

"Connecting Efforts: Social Media for Travel PR"
                

2:30–3:30 p.m.

Breakout Sessions: Set III

"Deeper Conversations: Connecting Social Media to Your Business"
"Pressure Pattern Productivity: Smaller Teams, Tighter Budgets, Bigger Demands" 
"Staying Relevant: Maintaining Your Brand's Relevance in the Face of Challenging Times"
                  

3:45–4:45 p.m.

Breakout Sessions: Set IV

"Saving Moments: How to Effectively use the Internet to Build Your Brand Through Video"
"What Keeps Your CEO Awake at Night and Why It's Not PR: Becoming a Trusted Strategic Adviser to the C-Suite"
(Repeat) "Deeper Conversations: Connecting Social Media to Your Business"
                  

6–8 p.m.

Reception — Mi Tierra Cafe Y Panaderia

            

8–10 p.m.

Dine-Around Evening in San Antonio*

*Optional event. Dutch-treat.
             

Tuesday, June 7

7–8 a.m.

Zumba & Walking Tours

              

7:30 a.m–5 p.m.

Registration

         

7:30–8:30 a.m.

Networking Breakfast

       

7:30–8:30 a.m.

SATW Council Meeting

           

8:30–9:30 a.m.

General Session

                  "Ready, Set, Action: Crisis Communications Through the Media Lens"

9:30–11:15 a.m.

Individual Roundtables

            

11:30 a.m.–1 p.m.

Keynote Luncheon

"The 13th Largest Global Economy: Connecting With the U.S. Hispanic Market"
            

1:15–2:15 p.m.

Breakout Sessions: Set V

"Par for Course: Building Relationships With Outdoor/Golf Outlets"
"Destination Family: Tapping the Burgeoning Market for Multigenerational Travelers"
"Showcasing Strategy: Featuring Arts and Culture in Your Destination Campaign"
                

2:30–3:30 p.m.

Breakout Session: Set VI

"From East to West: AAA Publications Drive Insight Forward"
"A Recipe for Success: Having Your Story Featured in Top-Tier Food Outlets"
"Health and Wellness Tourism: It's Not Just About Pampering"
                   

3:45–4:45 p.m.

Breakout Session: Set VII

"Love Is in the Air: Attracting the Romance Market"
(Repeat) "From East to West: AAA Publications Drive Insight Forward"
(Repeat) "A Recipe for Success: Having Your Story Featured in Top-Tier Food Outlets"
              

6–8 p.m.

Media Mixer Reception — Southwest School of Art

Wednesday, June 8

8 a.m.–Noon

Registration

                               

8:45–10:30 a.m.

Networking Brunch

          

9–10:15 a.m.

General Session


 "International PR on a Non-International Budget"
                                       

10:30–11:45 a.m.


General Session

"Geotourism: Still Relevant 10 Year on?"
            

Noon

Conference Concludes