Thank you to the 2011 Travel & Tourism Conference speakers for sharing their expertise. Travel & Tourism members must be logged into MyPRSA to access presentations from last year's conference featured below. If you're not a Travel & Tourism member but attended the conference, please contact Don Bill for the link to the presentations.
Sunday, June 5
8 a.m.–6 p.m.
8:45 a.m.–3:00 p.m.
Pre-Conference Off-Site Seminar* at SeaWorld San Antonio
|"Whale Done — Beluga Whales and Teamwork: A Watery Experience"|
|*Optional ticketed event with 50 person maximum.|
Monday, June 6
7:30 a.m.–5 p.m.
|"What's Next: Travel Industry Trends You Need to Know Now"|
|"Tools of the Trade: What's the Buzz in 2011?"|
|"Web Analytics: The New Clip Report"|
|"Partnering for Success: Public Relations for Convention Business"|
11:30 a.m.–12:30 p.m.
|"Voices You Can Trust: Leveraging the Appropriate Spokesperson"|
|(Repeat) "Web Analytics: The New Clip Report"|
|(Repeat) "Tools of the Trade: What's the Buzz in 2011?"|
|"Connecting Efforts: Social Media for Travel PR"|
|"Deeper Conversations: Connecting Social Media to Your Business"|
|"Pressure Pattern Productivity: Smaller Teams, Tighter Budgets, Bigger Demands"|
|"Staying Relevant: Maintaining Your Brand's Relevance in the Face of Challenging Times"|
|"Saving Moments: How to Effectively use the Internet to Build Your Brand Through Video"|
|"What Keeps Your CEO Awake at Night and Why It's Not PR: Becoming a Trusted Strategic Adviser to the C-Suite"|
|(Repeat) "Deeper Conversations: Connecting Social Media to Your Business"|
|*Optional event. Dutch-treat.|
Tuesday, June 7
7:30 a.m–5 p.m.
|"Ready, Set, Action: Crisis Communications Through the Media Lens"|
11:30 a.m.–1 p.m.
|"The 13th Largest Global Economy: Connecting With the U.S. Hispanic Market"|
|"Par for Course: Building Relationships With Outdoor/Golf Outlets"|
|"Destination Family: Tapping the Burgeoning Market for Multigenerational Travelers"|
|"Showcasing Strategy: Featuring Arts and Culture in Your Destination Campaign"|
|"From East to West: AAA Publications Drive Insight Forward"|
|"A Recipe for Success: Having Your Story Featured in Top-Tier Food Outlets"|
|"Health and Wellness Tourism: It's Not Just About Pampering"|
|"Love Is in the Air: Attracting the Romance Market"|
|(Repeat) "From East to West: AAA Publications Drive Insight Forward"|
|(Repeat) "A Recipe for Success: Having Your Story Featured in Top-Tier Food Outlets"|
Wednesday, June 8
|"International PR on a Non-International Budget"|
|"Geotourism: Still Relevant 10 Year on?"|