Register by April 19 and save $100!

We're currently planning the 2013 Travel & Tourism Conference.
If you're interested in learning more about the quality insight presented, check out the 2012 program below.

June 3  •  June 4  •  June 5  •  June 6

Sunday, June 3

10 a.m.–5 p.m.Columbus Tours*

10 a.m.–6 p.m.


6–6:30 p.m.

Newcomers Reception - Renaissance Downtown Hotel - Pool Deck Terrace

Attending the conference for the first time? Meet and mingle with the Travel & Tourism Section leadership and find out how to get the most from the conference.

6:30–8 p.m.

Opening Night Reception - Renaissance Downtown Hotel - Pool Deck Terrace

 Join other conference attendees for networking over cocktails and appetizers as we kick off this year’s conference.

Monday, June 4

7–8 a.m.

Morning Exercise for the Early Riser


7:30–5 p.m.



8–9 a.m.

SATW Associates meeting


9–10 a.m.

Keynote Breakfast
How to Become King of Your Jungle: Lessons on Building a Brand Through PR

 Jack Hanna, director emeritus of the Columbus Zoo and Aquarium, Animal Expert, Author

10:15–11:15 a.m.

Breakout Sessions: Set I

"Taking Your PR Role to the Next Level"

"Crisis Case Study: Using Social Media for Reputation Management in Real Time"
"Working Locally to Get Nationally"

11:30 a.m.–12:30 p.m.

Breakout Sessions: Set II

"Clearing the Blurriness: Public Relations Maximizing Marketing Efforts"
(Repeat) "Crisis Case Study: Using Social Media for Reputation Management in Real Time"
"You Want Me to Where, For What, When?”: Dealing With Generational Differences in Language, Perceptions and Value"

12:45–2:15 p.m.

Keynote Luncheon

"Trip Advisors: CEOs Weigh in on the State of the Hospitality Industry"


2:30–3:30 p.m.

Breakout Sessions: Set III

"Monitoring Your Online Reputation"

"Barcelona Principles: The New Standard of Public Relations Measurement"

"Travel Tips From the Top"

3:45–4:45 p.m.

Breakout Sessions: Set IV

(Repeat)"Travel Tips From the Top"
"Why Didn't I Think of That?" Social Media Best Practices
"The Politics of Travel & Tourism"
6:30–9:30 p.m.

Dine-Around Evening in Columbus*

*Optional event. Dutch treat.

Tuesday, June 5

7–8 a.m.

Morning Exercise for the Early Riser

7:30 a.m–5 p.m.



8:30–9:30 a.m.

General Session

"Travel Trends"


9:30–11:15 a.m.

Individual Roundtables


11:30 a.m.–1 p.m.

Keynote Luncheon

"Food Glorious Food"


1:15–2:15 p.m.

Breakout Sessions: Set V

"Have Your Story Take Flight!"


"International Press Reaching the Global Market"


2:30–3:30 p.m.

Breakout Session: Set VI

Culinary Travel 2.0 – Beer, Wine and Spirits as Travel Motivators
"Non-Traditional Travel Publications"
"LGBT Travel"
3:45–4:45 p.m.Breakout Session: Set VII
"FREELANCERS: How Can We Help You Sell or Tell a Better Story?"
"On Location: Production Companies and PR"
"Lights, Camera, Video: Travel News Online and Mobile — the Latest Ideas"

6–8 p.m.

Media Mixer Reception — A Taste of Columbus at  the Franklin Park Conservatory


The historic Franklin Park Conservatory will serve as the backdrop for an evening of unique Columbus food and beverages. The Scotts Miracle-Gro Company Community Garden Campus — with culinary gardens, indoor and outdoor kitchens, a wood-fired pizza oven and apiary — will showcase several local chefs, along with some of Columbus’ finest gourmet food trucks and carts.

To highlight Columbus’ growing artisan spirits movement, the area’s popular mixologists will be mixing up cocktails inspired by the city’s distilleries, while local microbreweries pour Central Ohio’s world-inspired ale. Don’t miss this chance to mingle with your public relations peers and media guests from across the country. Don't forget to bring your business cards!


Wednesday, June 6

8 a.m.–Noon



9-10:15 a.m.

Breakfast Roundtables


10:30 a.m. –Noon

General Session

"Your Social Media Diet"



Conference Concludes


1–4:30 p.m.

Post-Conference Session*

"Train the Trainer: Media Relations & Crisis Communications Techniques for PR Professionals"


*Optional event. Fee not included in conference registration.