A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.


Conference Welcome and Opening Keynote Session
"Creativity: Innovative Ideas Generate Great Results
Jeffrey Ory, APR, ABC, president, il Stratega 
Presentation not available   
 

Breakout Sessions: Set I
"Media Measurement Redefined: Implementing the Barcelona Principles
K.C. Brown, general manager, Cision Global Analysts 
Presentation not available 
                   

"Maximizing Movie Making: Leveraging Film and Television for Media Coverage and Tourist Dollars
Meghann Gibbons, communications director, Georgia Aquarium
Megan Mayo Ryan
, senior communications & tourism manager, Albuquerque Convention & Visitors Bureau
Kathleen O'Connell
, public relations executive, VisitBritain
Jenny Steuber
, director of public relations, Nashville Convention & Visitors Corporation
Presentation not available     

"iPhoneography: Evolution or Revolution?
Jack Hollingsworth, owner, Jack Hollingsworth World Photography 
Point and Shoot link
Click here for presentation
    

Breakout Sessions: Set II
(Repeat) "Media Measurement Redefined: Implementing the Barcelona Principles
K.C. Brown, general manager, Cision Global Analysts 
Presentation not available 

"Dark Tourism: Dark Magic or Tourism Boom?"
Kelly Schulz
, vice president, communications and public relations, New Orleans Convention and Visitors Bureau 
Kate Fox, executive director, Destination Salem 
Andy Hollinger, director, communications, United States Holocaust Memorial Museum 
Presentation not available      

"DIY Marketing: Content Creation on a Shoestring
Lara Kretler, vice president, social media lead, Fahlgren Mortine 
Jen Butson, director of communications, Vermont Department of Tourism & Marketing 
Stephanie D. Molina, director of marketing, Beaumont Convention & Visitors Bureau 
Click here for presentation          

Keynote Luncheon 
"Jack Daniel's Brand Secrets: The Myths, the Mysteries and the Man Behind the World's Most Famous Whiskey
John Hayes, senior vice president and managing director, Jack Daniel's/Brown-Forman Corporation 
Nelson Eddy, brand historian, Jack Daniel's 
Presentation not available    


Breakout Sessions: Set III

"What a Trip! Tips, Trends and a Fresh Look at the Press Trip
John E. DiScala (a.k.a. Johnny Jet), editor-in-chief, JohnnyJet.com 
Angela Berardino, vice president, travel & digital, Turner PR 
Lori Holland, executive director, public relations, Fairmont Hotels & Resorts
Click here for Presentation 
   
"Broadcast Media Training by the Media"
Paul Lasley, executive producer/editor, OnTravel Radio
Elizabeth Harryman, travel editor, Westways 
Click here for presentation
         
"Generating Publicity for Your Destination Through Major Events
Kevin Kern, director, public relations, Elvis Presley Enterprises, Inc. 
Derek Klaus, senior communications manager, Kansas City Convention & Visitors Association 
Liana Lopez, APR, director of communications, Tampa Bay & Company 
Kathleen O'Connell, public relations executive, VisitBritain 
Presentation not available
          
Breakout Sessions: Set IV
(Repeat) "What a Trip! Tips, Trends and a Fresh Look at the Press Trip
John E. DiScala (a.k.a. Johnny Jet), editor-in-chief, JohnnyJet.com 
Angela Berardino, vice president, travel & digital, Turner PR 
Lori Holland, executive director, public relations, Fairmont Hotels & Resorts 
Presentation not available 
 
"Seeing is Believing: Video Tips to Sell Your Destination, Property or Attraction
Regena Bearden, vice president, marketing, Memphis Convention and Visitors Bureau 
Douglas Simon, president and CEO, D S Simon Productions 
Presentation not available 
  
"In Search of...: Inside Strategies for Tying Public Relations and SEO/SEM Together to Drive Content to the Top
Paul McLeod, search engine optimization analyst, Simpleview 
A.J. Mistretta, public relations manager, Greater Houston Convention & Visitors Bureau 
click here for presentation

Breakfast General Session 
"Travel Media Maestros: How Travel Editors Conduct Business in the Modern Newsroom
Spud Hilton, travel editor, The San Francisco Chronicle 
Elizabeth Harryman, travel editor, Westways 
Libby Smith, travel editor, The Arkansas Democrat-Gazette 
Presentation not available
 

Keynote Luncheon
"There are Trips and There are Journeys
Andrew McCarthy, editor-at-large, National Geographic Traveler
Presentation not available  


Breakout Sessions: Set V
"Over the River and Through the Woods
Annette Thompson, owner, editor, writer and photographer at Annette Thompson, Travel Journalist, LLC 
Lisa Delaney, vice president and editor-in-chief, Spry Magazine/Spryliving.com 
David Miller, senior editor, Matador 
Presentation not available

"Priority Boarding: First Class Tips on Luxury Travel
Jennie Nunn, contributing editor, Organic Spa Magazine and 805 Living; former editor, 7x7, California Home+Design, and Sunset 
Sandra Ramani, contributor, Travel + Leisure, Robb Report, Elite Traveler, Luxury Travel Advisor, Fodors.com, New York Magazine, Bridal Guide, Destination Wedding & Honeymoons and 002 Houston, and senior contributing editor, Organic Spa. 
Brian Berusch, editorial director, Arts & Travel Magazine 
Presentation not available
 
"How to Magnify Your Destination in Multicultural Media
Kelsy Chauvin, contributor, Curve 
Sandra I. Velazquez, contributor, American Airlines Nexos 
David Lang, travel contributor, Sing Tao Daily News and The World Journal 
Sonya A. Lowery, travel writer, Upscale; founder, World Next Door 
Presentation not available 

Breakout Sessions: Set VI
"Culinary Travel
Nancy Davidson, contributor, New York Daily News; author, "Killer Ribs: Mouthwatering Recipes from North America's Best Rib Joints" 
Beth D'Addono, contributor, Southern Gaming & Destinations, AAA Traveler, Wells Fargo Conversations, Southern Living, the Boston Globe, the Toronto Star, Philadelphia Daily News, Taste, Where Philadelphia and Jewish Exponent 
Craig H. Shepherd, vice president, programming & development, Zero Point Zero Production, Inc. 
Presentation not available
                                    
"The Digital Divide: How Tablets and Mobile Devices are Diversifying the Editorial Landscape
Susan Whitehead, editor-in-chief, Real Family Travel Magazine  
Peter Frank, director of editorial product development, Travel + Leisure         
Brian Berusch, editorial director, Arts & Travel Magazine 
Presentation not available 
 
"Emerging Group Travel Markets"
Penny Whitman, editor-in-chief, NTA Courier
Brian Jewell, executive editor, The Group Travel Leader Inc.
Rick Martinez, editor, Group Tour Media
Presentation not available
 

Breakout Sessions: Set VII       
"The Business of Travel: Working With Mainstream Business Media
Michael Sheffield, staff writer, Memphis Business Journal 
Sean McLaughlin, news anchor/reporter, CBS 5 KPHO-TV, Phoenix 
click here for presentation
                              

"Casting a Wide Net: Fishing for Lifestyle Publications
Kendra Williams, senior travel editor, Midwest Living 
Jacquelyne Froeber, editor, Coastal Living 
Erin Shaw Street, senior editor, travel & integrated content, Southern Living       
click here for presentation 
click here for presentation
                         

"PR Helping PR: Working With Magazines' In-House PR Staff to Amplify Your Coverage
Heather Wyatt, communications director, National Geographic Travel Group           
Chadwick Boyd, owner/president, L+D Enterprises, Inc. 
Presentation not available
                              

General Session 
"Innovating the Economic Impact of Tourism
Kirk Whalum, chief creative officer, Soulsville Foundation (Stax Museum of American Soul Music, Stax Music Academy, Soulsville Charter School) 
Presentation not available