(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

The 2017 program is now available!

Sunday, May 21

8 a.m.–6 p.m.Registration
Pre-Conference Events
(These events are an additional fee; they are not included in the basic conference registration fee. Space is limited and available on a first-come, first-served basis.)
9 a.m.–3 p.m.“Creative Writing: Skills Workshop”++
Andrew Nelson, travel editor, National Geographic  
Room: Highland
9 a.m.–3 p.m.

Shooting Better Smartphone Video for Communications”++
Jeremy A. Williams, VP Marketing & Communications, Candidio

9 a.m.–3 p.m.“Snap, Edit and Post with National Geographic”++
5–6 p.m.Newcomers Reception
6–8 p.m.

Opening Reception


Monday, May 22

8 a.m.–5 p.m.Registration
8:00 a.m.Breakfast & Keynote Presentations
8:45–10 a.m.

Opening General Session

10:15–11:45 a.m.Roundtables

State Tourism
Hotel and Resorts
Agency/Individual Practitioner
Noon–1:30 p.m.

Luncheon Keynote General Session

1:45–2:45 p.m.

Breakout Sessions: Set I

“Why Wait for the Media? Storytelling Tips Direct from Disney”
Victoria Lim, Managing Editor, Walt Disney World Public Relations and External Communications

Turning Negative Perceptions to Your Advantage

“PR into Page Rank: Perspectives on How to SEO Your Outreach”

3–4 p.m.

Breakout Sessions: Set II

“Creative Writing for PR Pros”**

“Steal this Idea! Five Minutes to Get Inspired”

“Say What? Gaining Insight and Driving Attendance for Events Through Social Media”

4:15–5:15 p.m.

Breakout Sessions: Set III

“The Sky High Influence of Experiential Marketing”
Brian Feit
, Founding Partner, BMF Media

“Winning Visitors with the Power of Influencers”**

“Managing Up: How to Get Ahead as a Millennial”

7–10 p.m.Dine-Around in Palm Springs*
       *Not included in the basic conference registration fee.


Tuesday, May 23

7:30 a.m.–5 p.m.Registration
8:30 a.m.Breakfast
9–10:30 a.m.

General Session
“The Pitch:” Finding PRSA Travel & Tourism’s Best Pitcher

10:45–11:45 a.m.

Breakout Sessions: Set IV

“Flex Your PR Skills: Tapping into the Growing Health & Wellness Travel Market”

“We Are Loonie for You: Appealing to the Canadian Market”

“Worth The Hype: Influencers…The Best Bang for Your Buck?”

Noon–1:30 p.m.Luncheon Keynote Session
2–3 p.m.

Breakout Sessions: Set V

“The Glass Slipper: Finding the Perfect Fit with Lifestyle Media”
Stephanie Davis Smith
Editorial Director, Modern Luxury

“Working With Freelancers: Making the Most of Travel’s Ultimate Multitaskers”

“Reeling in Regional Wins”

3:15–4:15 p.m.

Breakout Sessions: Set VI

“Waking up to Travel: Navigating the Exclusive World of Morning TV”

“The Great Outdoors”

“Elevating Your Video Content Game”

7–9 p.m.

Media Mixer
Enjoy an evening with colleagues and the industry’s top media as we experience Palm Springs together in style.

Shuttles depart promptly at 6:45 p.m. from the lobby of the Riviera.


Wednesday, May 24

8 a.m.–NoonRegistration
8:30–9 a.m.PRSA 101 Networking Breakfast
Chat with members of your PRSA Travel & Tourism Executive Committee and PRSA staff about how to get the most out of your membership. Whether you're interested in joining the board, hosting this conference or tapping into the tools of PRSA...this session is for you.
9–10 a.m.

Roundtables will be broken out by various industry and Section topics. An inquiry will be sent to registered conference attendees in advance for their input/suggestions to make this a very meaningful way to start your day.

10:15–11:30 a.m.General Session
Editors Roundtable

Spud Hilton, Travel Editor, San Francisco Chronicle 
George W. Stone, Editor in Chief, National Geographic

++ Pre-Conference Workshops require an additional fee. **Designated Master Track