(Banner graphic of PRSA 2017 Travel and Tourism Conference logo)

PRSA 2017 Travel and Tourism Conference

May 21–24 | Palm Springs, Calif.

The 2017 program is still in the planning stage. To give you and idea of the type of programming the conference entails we have left this years program up for perusal.

Check Back for updates

Download Session Presentations

Sunday, May 22

9 a.m.–6 p.m.Registration
Pre-Conference Events
(Not included in the basic conference registration fee.)
1 p.m.–4 p.m.“Travel Writing Workshop with a National Geographic Editor”
Andrew Nelson, travel editor, National Geographic 
Room: Highland
11 a.m.–4 p.m.“Space Center Houston Tour”  SOLD OUT
Tour Leaves from the Hotel Lobby at 10:45 a.m.
5–6 p.m.Newcomers Orientation
Room: Austin
6–8 p.m.

Opening Reception
The Grove  - 1611 Lamar St. (walking distance)

Monday, May 23

7–7:45 a.m.Yoga - Pool deck
8 a.m.–5 p.m.Registration
8:00 a.m.Breakfast
8:45–10 a.m.

Opening General Session
The Art of the Hero: Discovering the Secrets of Greatness”
Christopher McDougall, Author and Journalist
Room: Ballroom

10:15–11:45 a.m.Roundtables

CVB - Room: Austin
State Tourism - Room: Vinotecca
Hotel and Resorts - Room: Fairfield
Attractions - Room: Highland
Agency/Individual Practitioner - Room: Livingston
International - Room: Conroe
Noon–1:30 p.m.

Luncheon Keynote General Session
“Building a Brand from the Inside Out”
Brooks Thomas
, Social Business Advisor, Southwest Airlines
Room: Ballroom

1:45–2:45 p.m.

Breakout Sessions: Set I

“Your 24/7 Go-To Tool: Content Strategies for Online Newsrooms”
J.D. Bowles , President & COO, iPR Software
Amanda Arentsen, Communications Manager, Las Vegas Convention and Visitors Authority
Room: Fairfield

“Blurred Lines: Connecting Bought and Earned Media Teams for Greater Success” **
Candace Davis, Marketing & Public Relations Manager, Chattanooga Convention & Visitors Bureau
Kristen Malaby, Marketing Communications Manager, Americas, Tourism Australia
Room: Austin

“Media Training: The Art & Architecture of Powerful On-Camera Interviews”
Dee Dee Dochen, owner, DDD Marketing Communications
Room: Highland

3–4 p.m.

Breakout Sessions: Set II

“Congrats, You’re a Manager: Leadership for Millennials” **
Anthony Shop, CEO, Social Driver
Jamie Sigler, Founding Partner, J Public Relations
Room: Austin

“Check In, Check Out: Evolving PR Roles in Hotels”
Nicole Lierheimer, director of Public Relations, Fairmont for Americas
Carrie Drost, public relations director, Destination Hotels
Room: Fairfield

“Client + Agency: A Love/Hate Relationship”
Lorri Shaban, APR,  president, True North Marketing + Public Relations
Jackie Wallace, director of public relations, Houston Zoo
Room: Highland

4:15–5:15 p.m.

Breakout Sessions: Set III

“Building Advocates and Fin-atics Through Multimedia Storytelling”
Nicole Minadeo, Director, Communications & Public Relations, John G. Shedd Aquarium
Room: Austin

“Today’s Reputation Management Equation: Monitoring Editorial and Consumer-Based Reviews” **
Daniel Lemin, author; principal, One Good Brand
Tarran Street, Head of Tech PR, Expedia
Room: Fairfield

“10 Tips to Create a Celebrity Event the Media Will Love”
Noelle Aune, communications consultant, PR & media strategist, NA Communications
Brian Feit, owner, BMF Media
Room: Highland

4:15–5:45 p.m.Hands-On Workshops
(Additional registration required.)

Sold Out - “(Bad) Video Killed the PR Star”
Rebecca Wells, lead producer, Zenfilm
Ross Wells, director and creative lead, Zenfilm

Room: Conroe

 Sold Out - “Social Media Toolbox and a Guide to Planning Your Content Marketing Strategy”
Gathan Borden, vice president, marketing, Visit Lexington, Kentucky
Brian V. Matson, senior director, strategy and education, TwoSix Digital
Room: Livingston
5:45–6:30 p.m.SATW Associates Meeting - Room: Austin
7–10 p.m.Dine-Around in Houston*
*Not included in the basic conference registration fee.

Tuesday, May 24

7–7:45 a.m.Yoga - Pool deck
8:00 a.m.–5 p.m.Registration and Breakfast
8:00 a.m.Breakfast
9–10:30 a.m.

General Session
“The Pitch: Finding PRSA Travel and Tourism’s Best Pitcher”
Room: Ballroom

10:45–11:45 a.m.

Breakout Sessions: Set IV

“Are In-Flight Magazines Still Relevant?”
Leila Cobo, content director, NEXOS
Jay Heinrichs, editorial director, Southwest Airlines: The Magazine
Room: Fairfield

“Can You Get Us on a National Morning Show?”
Scott McCrary, Emmy-winning freelance producer, CBS This Morning, Entertainment Tonight, Starwood and Kimpton
Patrick Gavin, CNN, The Reliable Source
Room: Austin

Discover the LGBT Niche in Media"
David Duran, Freelance Journalist/Photojournalist/Writer
Ed Salvato, Co-founder, Editor in Chief, ManAboutWorld Magazine
Room: Highland

Noon–1:30 p.m.Luncheon General Session
“Observations from America”
Brian Unger, Host & Producer, Travel Channel
Room: Ballroom
2–3 p.m.

Breakout Sessions: Set V

“Going Platinum: Tapping into Luxury Travel”
Jackie Caradonio, travel editor, Robb Report
Sandra Ramani, freelance writer, Luxury Travel Market
Room: Fairfield

“Role Reversal: How the Meetings Industry Is Influencing Destination Branding”
Dan Johnson, Chief Copy Editor/Writer, Smart Meetings
Beth Beuhler, contributor, Meetings + Events Media Group
Michelle Russell, Editor in Chief, Convene
Room: Highland

"Dig Deep into Digital: Effectively Working with Digital Editors"
Matt Meltzer, staff writer, Thrillist
Max Hartshorne, editor, GoNomad
Kaitlin Ahern, editor, Parents.com
Room: Austin

3:15–4:15 p.m.

Breakout Sessions: Set VI

(Repeat) “Dig Deep into Digital: Effectively Working with Digital Editors”
Matt Meltzer, staff writer, Thrillist
Max Hartshorne, editor, GoNomad
Kaitlin Ahern, editor, Parents.com
Room: Austin

“Bye, Bye Foodie: Food Media Dish on Authentic Storytelling”
Betsy Andrews, editor at Large, Rodale's Organic Life
Karen Palmer, editorial director, Tasting Table
Hannah Hayes, associate editor, Southern Living
Room: Fairfield

"The Ball’s in Your Court"
Matt Swenson,
Online Managing Editor, Connect Sports
Dayvee Sutton, Journalist/Founder, Dream Network Media
Room: Highland

4:30–5:30 p.m.

Breakout Sessions: Set VII

“Editors and Writers: Dynamics of the Relationship”
Susan Barnes, freelancer and travel journalist
Amber Gibson, food and travel journalist
Catharine M. Hamm, Travel Editor, Los Angeles Times
Room: Austin

“Tantalizing the Tastemakers: What It Takes in Today’s Media Landscape”
Jeremy Berger, Senior Editor, Gear Patrol
Bianca Posterli, Editorial Director, Mode Media
Room: Fairfield

“Living on the Edge: Adventure Panel”
Mary Anne Potts, director, adventure editorial, National Geographic
Ben Masters, producer/independent filmmaker
Room: Highland

7–9 p.m.Media Mixer
“A Taste of Houston at the Astorian”
Shuttles begin departing promptly at 6:45 p.m. from the lobby of the Four Seasons.

Wednesday, May 25

8 a.m.–NoonRegistration
8:30–9 a.m.Networking Breakfast
9–10 a.m.

Welcome to the Digital Influencer Revolution
Making Metrics Matter
Creating Killer Content
Press Trips: Dead or Alive?
Tools to Fuel Productivity
5 ways to Maximize your PRSA membership
Room: Ballroom

10:15–11:30 a.m.General Session
“Editor’s Roundtable: The Evolution of Media”
Arnie Weissmann, Editor in Chief, Travel Weekly, Senior Vice President, Editorial Director, Travel Group, Northstar Travel Group
Andrew Nelson, Travel Editor, National Geographic
Nancy Trejos, Travel Editor, USA Today
Room: Ballroom

**Designated Master Track