2014 Travel and Tourism Conference
Unlocking the PR Treasure Chest: Keys to Successful Integrated Communications, Content Creation and Creativity

A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.


Breakout Sessions: Set I

“Collaborative Pitching: Home Run PR Partnerships That Score Big Editorial Hits” 
 Marcus Hibdon, public relations manager, Travel Portland 
 Mary Quinn Ramer, vice president, marketing, Lexington Convention and Visitors Bureau 
 Mindy Bianca, executive vice president, Gillies & Zaiser Public Relations Click here for presentation  

“Dive Into Digital: Go Beyond the Traditional Press Trip”
Lee Abbamonte,
blogger and leading online travel journalist
Angie Orth, writer, social media consultant and adventurer for travel, lifestyle, beauty and DIY
Marisa Langford, Florida destination specialist and marketing strategist, Trekaroo; executive director and founder, Fit Kids Playground
Moderator: Travis Claytor, APR, media relations manager, marketing, Busch Gardens Click here for presentation

Breakout Sessions: Set II

 “Stop the ‘Time Suck’: Training, Tools and Tips to Reduce Stress and Improve Workplace Efficiency” 
 Angela Berardino,
vice president, travel and digital, Turner Public Relations, Inc. 
 Lindsay Wright, public relations and communications manager, Visit Oakland 
 Erika Garcia-Lavyne, independent contractor, Hyatt Hotels Click here for presentations

“Writing and Editing: New Techniques for the Travel/Tourism Professional” 
 Don George
, editor-at-large and book columnist, National Geographic Traveler magazine; special features editor and blogger, Gadling.com; and editor, Geographic Expeditions' online magazine, Wanderlust: Literary Journeys for the Discerning Traveler Click here for presentations

Master Track

“Partnering With Lifestyle Brands to Promote Tourism”
Vicky Hastings, managing director, Maxwell PR + Engagement
Tami von Isakovics, director, restaurant public relations, Kimpton Hotels & Restaurants 
Julie Freeman, executive vice president and managing director of public relations, MMGY Global  Click here for presentation

Breakout Sessions: Set III

“Cracking the List: The Ins and Outs of Travel Ratings and Rankings”
Larry Olmsted,
contributing editor, travel, Cigar Aficionado; contributing editor, US Airways Magazine; contributing writer, Elite Traveler; Great American Bites columnist and travel contributor, USA TODAY; The Great Life columnist, Forbes.com; and frequent contributor to American Way, Celebrated Living and AAA magazines
Sarah Evans, partner, J Public Relations
Molly Waring, assistant director of media relations, Charleston Area Convention & Visitors Bureau
Christine Sullivan, general manager, The Chanler at Cliff Walk Click here for presentation 

Master Track 
“Goodbye, Ad Value Equivalency: Credibly and Honestly Measuring Earned Media”
K.C. Brown, general manager, Cision Global Analysts
Scott Peacock, public relations/communications director, Positively Cleveland Click here for presentation

General Session

“The Great PR Debate: Taking on Travel Communication”
Linea Gagliano, manager, global communications, Travel Oregon 
Michelle Rodriguez,
director of communications, Visit Santa Barbara 
Paul Gauger, head of international media and destination PR, VisitBritain 
Larry Bleiberg,
principal, Larry Bleiberg Editorial Services 
Rich Beattie, executive digital editor, Travel + Leisure 
Kristen Malaby, marketing communications manager, Tourism Australia Click here for presentation     

Breakout Sessions : IV  

 “Getting the Shot: Insights From Photography Editors”   
 Justin Kriel, freelance photographer 
 Anne Farrar, senior photo editor, The Washington Post Click here for presentation            

“No Sweat: Working With Fitness and Wellness Publications”
Pam O'Brien, executive editor, FITNESS
Stephanie Pearson, contributing editor, Outside
Moderator: Jamie Sigler, founding partner, J Public Relations Click here for presentation

Breakout Sessions: Set VI

“Are We There Yet? Family and Multigenerational Travel Trends”

Eileen Ogintz, syndicated columnist, Taking the Kids and The Huffington Post
Darcy Jacobs, executive editor, Family Circle
Kyle McCarthy, editor, Family Travel Forum Inc. Click here for presentation
“The Reality of Television: Successfully Working With Production Companies”
Mindy Bianca, executive vice president, Gillies & Zaiser Public Relations Click here for presentation