Wednesday, May 22
11:30 a.m.–12:30 p.m.
Breakout II
In 2012, we introduced you to the seven Barcelona Principles and their importance in measuring the value of PR. At the 2013 conference, you'll learn how to implement the principles in a practical manner. The experts in this panel discussion will provide attendees with advice, case studies and templates/tools to help you apply the Barcelona Principles to your work. Learn how to set goals using the principles, as well as how to demonstrate the ROI of what you do without using AVEs and over-inflated multipliers. This is a hands-on learning experience where you will learn practical skills to increase the value of your work to your clients or your organization every day.
Greg D'Andrea is research director at Cision Global Analysts. Connect with Greg on Twitter.