Wednesday, May 22
11:30 a.m.–12:30 p.m.
Breakout II
(Repeat) Media Measurement Redefined: Implementing the Barcelona Principles
In 2012, we introduced you to the seven Barcelona Principles and their importance in measuring the value of PR. At the 2013 conference, you'll learn how to implement the principles in a practical manner. The experts in this panel discussion will provide attendees with advice, case studies and templates/tools to help you apply the Barcelona Principles to your work. Learn how to set goals using the principles, as well as how to demonstrate the ROI of what you do without using AVEs and over-inflated multipliers. This is a hands-on learning experience where you will learn practical skills to increase the value of your work to your clients or your organization every day.
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| K.C. Brown, General Manager, Cision Global Analysts |
Additional Speaker Information
K.C. Brown is general manager at Cision Global Analysts. He is responsible for growing the business by directing product and service enhancements through the development of new metrics and methodologies. Previously, he led Cision's client development, managing the company's U.S. client portfolio across all lines of business. He came to the company via the acquisition of Delahaye, where he managed the research and advisory services group. While there, he led many of the firm's methodological and technological innovations and founded the Delahaye Index (now known as the Cision Index). Prior to joining Delahaye in 1998, K.C. worked in government and agency public relations. K.C. holds a B.A. from Brigham Young University in public relations and an M.A. in mass communications research from the University of North Carolina, as well as an MBA from The Wharton School of the University of Pennsylvania.