Wednesday, May 22
11:30 a.m.–12:30 p.m.
Breakout II
 

DIY Marketing: Content Creation on a Shoestring

In today’s world, marketing teams are forced to become more integrated, more nimble and more resourceful. In this panel, experts will highlight successful travel industry PR/marketing campaigns that won on creativity and teamwork rather than a large budget.

Lara Kretler is vice president and social media lead at Fahlgren Mortine. Connect with Lara on Twitter.
 
Jen Butson is director of communications at Vermont Department of Tourism & Marketing.
 
Stephanie D. Molina is director of marketing at Beaumont Convention & Visitors Bureau.