Monday, June 9
11:30 a.m.–12:30 p.m.
Breakout Sessions: Set II
Think outside the travel box to get exposure for your brand. From hosting photo shoots for fashion magazines and sports teams, to partnering with spa lines or recreational gear, learn firsthand how partnering with lifestyle brands can broaden your media targets, drive tourism, attract new audiences and generate revenue for your hotel or destination. In this session, you will walk away with tips for identifying the right brands and successful approaches for garnering their interest.
Melanie Blair, regional public relations manager, Kimpton Hotels & Restaurants
Vicky Hastings, managing director, Maxwell PR + Engagement
Julie Freeman, executive vice president, managing director of public relations, MMGY Global