PRSA 2013 Travel & Tourism Conference

May 21–24, 2012 | Memphis

Register by April 19 and save $100!

Wednesday, May 22
2:30–3:30 p.m.
Breakout III

What a Trip! Tips, Trends and a Fresh Look at the Press Trip

Although the media landscape continues to evolve, our goals as tourism PR professionals remain the same — earn positive editorial exposure for our destination, hotels, attractions and dining establishments in targeted media outlets. In this informative session you will:

• Hear from seasoned professionals about the new methods of planning press trips.
• Learn how to integrate social media into these trips.
• Discover alternative models that are working for tourism organizations.

You’ll also:

• Gain insight from leading journalists with years of experience producing coverage, as a result of attending both group and individual media trips.
• Learn what best practices you should follow when planning the perfect press trip.

John E. DiScala (a.k.a. Johnny Jet) is editor at JohnnyJet.com. Connect with John on Twitter.
 
Angela Berardino is vice president, travel & digital at Turner PR. Connect with Angela on Twitter.
 
Lori Holland is executive director, public relations at Fairmont Hotels & Resorts. She has responsibility for the luxury hotel group’s communications strategies and media relations efforts worldwide. With almost 20 years of experience in travel and tourism public relations, Holland first joined Fairmont in 2001; previously she was employed by a number of PR agencies representing clients such as Intercontinental Hotels, Atlantis Resort, Bermuda Department of Tourism and the Interoceanic Regional Authority, which guided the conversion and development of U.S. former military installations in Panama.