PRSA 2013 Travel & Tourism Conference

May 21–24, 2012 | Memphis

Register by April 19 and save $100!

Wednesday, May 22
2:30–3:30 p.m.
Breakout III

Generating Publicity for Your Destination Through Major Events

From the MLB All-Star Game, to the world’s largest hot air balloon festival, to Elvis Week, events can help garner major media coverage in your destination. 

In this session you will:

• Hear from PR professionals on the destination marketing organization (DMO) and event side about working in tandem with both annual and one-time events to bring extra attention to their city.
• Get tips on partnering with event planners to maximize publicity opportunities, such as providing destination B-roll or talking points for a major sporting event broadcast team.
• Learn how to coordinate a social media command center amongst all the stakeholders.
• Get examples of DMOs who have elevated their destination coverage because of an event.

Kevin Kern is director, public relations at Elvis Presley Enterprises, Inc. Connect with Kevin on Twitter.
 
Derek Klaus is senior communications manager at Kansas City Convention & Visitors Association. Connect with Derek on Twitter.
 
Liana Lopez is director of communications at Tampa Bay & Company.

Kathleen O'Connell is public relations executive at VisitBritain. Connect with Kathleen on Twitter.