Wednesday, May 22
3:45–4:45 p.m.
Breakout IV
(Repeat) What a Trip! Tips, Trends and a Fresh Look at the Press Trip
Although the media landscape continues to evolve, our goals as tourism PR professionals remain the same — earn positive editorial exposure for our destination, hotels, attractions and dining establishments in targeted media outlets. In this informative session you will:
- Hear from seasoned professionals about the new methods of planning press trips.
- Learn how to integrate social media into these trips.
- Discover alternative models that are working for tourism organizations.
You’ll also:
- Gain insight from leading journalists with years of experience producing coverage, as a result of attending both group and individual media trips.
- Learn what best practices you should follow when planning the perfect press trip.
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| John E. DiScala (a.k.a. Johnny Jet), Editor-in-Chief, JohnnyJet.com | Angela Berardino, Vice President, Travel & Digital, Turner PR | Lori Holland, Executive Director, Public Relations, Fairmont Hotels & Resorts |
Additional Speaker Information
John E. DiScala (a.k.a. Johnny Jet) is editor-in-chief at JohnnyJet.com. Connect with John on Twitter.
Angela Berardino is vice president of travel & digital at Turner PR. Her deep-rooted background in travel, technology and lifestyle brand messaging has helped her integrate traditional public relations with a variety of new channels, from branded content to influencer programming. Her industry-focused team currently represents domestic and international tourism offices, lodging brands, tour operators, hotels and resorts. Angela began her career at legendary Miami golf resort Doral and later moved to the corporate offices RockResorts before serving as senior public relations manager for Visit Denver. She sits on the board of the Society of American Travel Writers (SATW) and splits her time between Denver and New York City. Angela holds an undergraduate degree in International Relations from Tulane University and will complete her MBA from the University of Denver later this year. Connect with Angela on Twitter.
Lori Holland is executive director of public relations at Fairmont Hotels & Resorts. She has responsibility for the luxury hotel group’s communications strategies and media relations efforts worldwide. With almost 20 years of experience in travel and tourism public relations, Holland first joined Fairmont in 2001; previously she was employed by a number of PR agencies representing clients such as Intercontinental Hotels, Atlantis Resort, Bermuda Department of Tourism and the Interoceanic Regional Authority, which guided the conversion and development of U.S. former military installations in Panama.