Tuesday, June 10
1:30–2:30 p.m.
Breakout Sessions: Set IV

“Gaining Coverage: How Fast-Paced Changes in Media Are Shifting the Way to Pitch Reporters and Editors”

As the media landscape shifts to separate content for print and online, how do PR pros best approach gaining coverage on the digital side? Is simultaneous pitching of the same story to both print and online effective? What about reaching the digital-only outlets? Learn from digital editors what is of interest to them, including content creation and the best online pitches.
 
Jonathan Dahl, editor-in-chief, WSJ.Money
 

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