Wednesday, May 22
3:45–4:45 p.m.
Breakout IV
Video is the most compelling way to sell your destination, attraction or property, but do you have a digital video strategy? Are you really showcasing what people are looking for on your website or social media channels? What are you doing to amplify third party credibility in videos that visitors/bloggers are posting? In this session industry insiders will present case studies and best practices, leaving you with plenty of ideas to take back to your team or clients.
Regena Bearden is vice president, marketing at Memphis Convention and Visitors Bureau.
Douglas Simon is president and CEO at D S Simon Productions. Connect with Douglas on Twitter.