Thursday, May 23
2:45–3:45 p.m.
Breakout Session VI
As online publishers continue to utilize new technology and the digital space to reach their readers, how do you ensure you’re staying up to speed with these evolving communication channels? This panel will focus on the growing opportunities PR professionals need to know about as digital publications leverage interactive storytelling, through apps and devices like the iPad.
Topics that will be covered include:
Susan Whitehead is editor-in-chief at Real Family Travel Magazine.
Peter Frank is director of editorial product development at Travel + Leisure. Connect with Peter on Twitter.
Brian Berusch is editorial director at Arts & Travel Magazine. He has been telling great stories for as long as he can remember. Inspired by the ornate characters he's had the pleasure of interviewing, the venues in which these tales have appeared include print newspapers and magazines around the globe, on websites and other digital outlets, in expertly-produced video, books/memoirs and other forms. He is an auteur that cannot be bounded by "a beat" — if the story fascinates, regardless of the field, Berusch will tell it. When not crafting unique content, Berusch does brand consulting for various hospitality and media outlets — something he's been heard to call "grown-up work."