PRSA 2013 Travel & Tourism Conference

May 21–24, 2012 | Memphis

Register by April 19 and save $100!

Thursday, May 23
2:45–3:45 p.m.
Breakout Session VI

Emerging Group Travel Markets 

Before you write off this session by imagining 50 senior citizens traveling on a motor coach, consider the new faces of group travel. Get tips on new ways to present your destination/hotel/attraction to the lucrative group travel market.

In this session, you'll:

• Learn more about the emerging packaged travel markets: families, youth/student groups and adventurers.
• Take a look at religious travel segments — it’s a prominent component of the group travel market. Learn how you can position your destination’s assets to attract religious groups.
• Get examples from the experts at group tour publications about which destinations are successfully showcasing and marketing their packaged travel opportunities.

Penny Whitman is editor-in-chief at the NTA Courier.

Brian Jewell is executive editor at The Group Travel Leader. Connect with Brian on Twitter.
 
Rick Martinez is editor at Group Tour Media.