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Thursday, May 23
2:45–3:45 p.m.
Breakout Session VII

Casting a Wide Net: Fishing for Lifestyle Publications

Lifestyle magazines, websites and online communities are among the most-read outlets in the U.S. With such a broad-range of topics, where does travel and tourism fit? Key lifestyle media share tips and insights on how to get your story on some of the country's most influential pages.

Kendra Williams is senior travel editor at Midwest Living. She frequently travels and writes stories, and hires and develops a stable of more than 40 freelance writers in the 12-state region. She also oversees the magazine’s annual newsstand-only travel bookazine called Best of the Midwest and the travel reviews on midwestliving.com. She has been a writer and editor for 17 years. Connect with Kendra on Twitter.

Jacquelyne Froeber is editor at Coastal Living. She caught the travel bug 10 years ago when she started at the magazine as a staff writer and has since contributed award-winning content, helping Coastal Living win a Lowell Thomas Award for travel writing in a non-travel magazine. Jackie has also contributed to other titles, including Health magazine, and written for various websites, such as CNN.com.

Erin Shaw Street is travel editor at Southern Living.