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Thursday, May 23
2:45–3:45 p.m.
Breakout Session VII

PR Helping PR: Working With Magazines' In-House PR Staff to Amplify Your Coverage

Landing a placement in a national travel magazine is always great, but how do you get the most play out of it? In this session, you'll hear from fellow PR pros at national travel magazines and learn how you can work with them to amplify your coverage and possibly get it picked up by other media outlets, including national morning shows such as "Today" or "Good Morning America."

Heather Wyatt is a publicist at National Geographic Traveler.

Chadwick Boyd is owner/president at L+D Enterprises, Inc. Connect with Chadwick on Twitter.