We're currently planning the PRSA 2015 Travel and Tourism Conference. If you're interested in learning more about the quality insight presented, check out the 2014 program:

Sunday, June 8
                                            

                           

7:30 a.m.–6 p.m.

Registration
   
9:00 a.m.–3:30 p.m.*Pre-Conference Session ***Sold Out***
Digital Press Trip: Busch Gardens Tampa
*This event is an additional $250 fee not included in the basic conference registration fee.
  
6–8 p.m.Opening Reception: Tampa Bay History Center
*First half hour dedicated to providing first-time attendees with insight into making the most of the 2014 conference.
  

Monday, June 9
 

 
7:30 a.m.–5 p.m.Registration
  

8:00 a.m.- 9:00 a.m.

Breakfast
9–10 a.m.Keynote Presentation
“Around the World in ... ?”
Lee Abbamonte, blogger and leading online travel journalist

10:15–11:15 a.m.

Breakout Sessions: Set I

Master Track
“Smarter, Not Harder: Efficiently Marrying Content Creation”
Linea Gagliano, manager, global communications, Travel Oregon
Jamie Sims, partner and chief WITH officer, WITH/Sims
*Designed for senior-level practitioners, Master Track programming is geared toward communications professionals with advanced PR skills and knowledge.
  
    “Collaborative Pitching: Home Run PR Partnerships That Score Big Editorial Hits”
Marcus Hibdon, public relations manager, Travel Portland
Mary Quinn Ramer, vice president, marketing, Lexington Convention and Visitors Bureau
 Mindy Bianca, executive vice president, Gillies & Zaiser Public Relations   
  
“Dive Into Digital: Go Beyond the Traditional Press Trip
Lee Abbamonte, blogger and leading online travel journalist 
Angie Orth, writer, social media consultant and adventurer for travel, lifestyle, beauty and DIY
Marisa Langford, Florida destination specialist and marketing strategist, Trekaroo; executive director and founder, Fit Kids Playground
Moderator: Travis Claytor, APR, media relations manager, marketing, Busch Gardens
   

11:30 a.m.–12:30 p.m.

Breakout Sessions: Set II

“Stop the ‘Time Suck’: Training, Tools and Tips to Reduce Stress and Improve Workplace Efficiency”
Angela Berardino, vice president, travel and digital, Turner Public Relations, Inc.
Lindsay Wright, public relations and communications manager, Visit Oakland
Erika Garcia-Lavyne, independent contractor, Hyatt Hotels
       
“Writing and Editing: New Techniques for the Travel/Tourism Professional
Don George, editor-at-large and book columnist, National Geographic Traveler magazine; special features editor and blogger, Gadling.com; and editor, Geographic Expeditions' online magazine, Wanderlust: Literary Journeys for the Discerning Traveler
  
Master Track
Partnering With Lifestyle Brands to Promote Tourism”
Vicky Hastings, managing director, Maxwell PR + Engagement
Tami von Isakovics, director, restaurant public relations, Kimpton Hotels & Restaurants  
Julie Freeman, executive vice president and managing director of public relations, MMGY Global      

12:45–2:15 p.m.

Keynote Presentation
“Heads in Beds: A Reckless Memoir of Hotels, Hustles, and So-Called Hospitality
Jacob Tomsky, New York Times best-selling memoirist and dedicated veteran of the hospitality business
  
2:15–2:45 p.m.Book Signing
          

2:45–3:45 p.m.

Breakout Sessions: Set III

“Creating Brand Ambassadors: How to Develop Your Internal Social Media Team
Gathan D. Borden, director, brand marketing and advertising, Louisville Convention & Visitors Bureau
Stacey S. Yates, vice president, marketing communications, Louisville Convention & Visitors Bureau
  
“Cracking the List: The Ins and Outs of Travel Ratings and Rankings
Larry Olmsted, contributing editor, travel, Cigar Aficionado; contributing editor, US Airways Magazine; contributing writer, Elite Traveler; Great American Bites columnist and travel contributor, USA TODAY; The Great Life columnist, Forbes.com; and frequent contributor to American Way, Celebrated Living and AAA magazines
Sarah Evans, partner, J Public Relations
Molly Waring, assistant director of media relations, Charleston Area Convention & Visitors Bureau

Christine Sullivan, general manager, The Chanler at Cliff Walk
  
Master Track  
“Goodbye, Ad Value Equivalency: Credibly and Honestly Measuring Earned Media”
K.C. Brown, general manager, Cision Global Analysts
Scott Peacock, public relations/communications director, Positively Cleveland
          

4–5 p.m.

General Session

“The Great PR Debate: Taking on Travel Communication
Linea Gagliano, manager, global communications, Travel Oregon
Michelle Rodriguez, director of communications, Visit Santa Barbara
Paul Gauger, head of international media and destination PR, VisitBritain
Larry Bleiberg, principal, Larry Bleiberg Editorial Services
Rich Beattie, executive digital editor, Travel + Leisure
                     Kristen Malaby, marketing communications manager, Tourism Australia                 
  
5:15–6:15 p.m.SATW Associates Meeting
  
7 p.m.

Dine-Arounds in Tampa*

*Not included in the basic conference registration fee.

Tuesday, June 10

        
7:30 a.m.–5 p.m.

Registration

     

8:30–9:30 a.m.

Keynote Presentation
“The Quality Connection: Creating and Communicating Engaging Content”
Don George, editor-at-large and book columnist, National Geographic Traveler magazine; special features editor and blogger, Gadling.com; and editor, Geographic Expeditions' online magazine, Wanderlust: Literary Journeys for the Discerning Traveler
      

9:30–11:15 a.m.

Roundtables

    

11:30 a.m.–1 p.m.

Keynote Presentation

“Tales From the Field With Jeff Corwin: 100 Heartbeats” 
Jeff Corwin, host, ABC's "Ocean Mysteries," and leading conservationist
   
1:30–2:30 p.m.Breakout Sessions: Set IV
“Gaining Coverage: How Fast-Paced Changes in Media Are Shifting the Way to Pitch Reporters and Editors”
Lorrie Lynch, entertainment and lifestyle editor, AARP Media
Max Hartshorne, editor, GoNOMAD.com

Jess Moss, senior editor, MapQuest and AOL Travel

  
“Getting the Shot: Insights From Photography Editors”  
Justin Kriel, freelance photographer
Anne Farrar, senior photo editor, The Washington Post
  
“No Sweat: Working With Fitness and Wellness Publications
Pam O'Brien, executive editor, FITNESS 
Stephanie Pearson, contributing editor, Outside 
 Moderator: Jamie Sigler, founding partner, J Public Relations

2:45–3:45 p.m.

Breakout Sessions: Set V

Good Enough to Eat: How to Work With Top-Tier Culinary Media”
Larry Olmsted, contributing editor, travel, Cigar Aficionado; contributing editor, US Airways Magazine; contributing writer, Elite Traveler; Great American Bites columnist and travel contributor, USA TODAY; The Great Life columnist, Forbes.com; and frequent contributor to American Way, Celebrated Living and AAA magazines
Alexis Korman, contributing editor, Wine Enthusiast Magazine 
 Paul Abercrombie,  public relations consultant and  food writer  
“Making Headlines: Successfully Working With National News Bureaus”
Darcy Bonfils, executive producer, The Weather Channel
Tamara Lush, Tampa Bay correspondent, Associated Press
   
“Travel Writing, Evolved: The Changing Nature of Trade Publications”
Sarah Lockyer, editor-in-chief, Nation's Restaurant News
Stefani C. O'Connor, executive news editor, Hotel Business and Hotel Business Design  
 

4–5 p.m.

Breakout Sessions: Set VI

“Are We There Yet? Family and Multigenerational Travel Trends” 
Eileen Ogintz, syndicated columnist, Taking the Kids and The Huffington Post
Darcy Jacobs, executive editor, Family Circle
Kyle McCarthy, editor, Family Travel Forum Inc.
                                  
“Geotourism: Why it Pays to Promote ‘Sense of Place’”
Dennis Hockman, editor-in-chief, Preservation
Jonathan B. Tourtellot, geotourism editor, National Geographic Traveler 
Stephanie Pearson, contributing editor, Outside 
                                             
“The Reality of Television: Successfully Working With Production Companies”
Irene Wong, executive producer/owner, IW Productions, Cooking Channel's "Unique Eats," "Unique Sweets" and "Man Fire Food with Roger Mooking"
Mindy Bianca, executive vice president, Gillies & Zaiser Public Relations 
             Colleen Kelly, executive producer and co-founder, Travel Film Productions, LLC            
  

7–9 p.m.

Media Mixer
The Florida Aquarium: Tampa Bay
Transportation begins at 6:45 p.m. Shuttles load from the lobby of the Marriott.       
    

Wednesday, June 11

8:30 a.m.–Noon

Registration

           

8:309 a.m.

Breakfast

     

9–10:15 a.m.

Keynote Presentation

“Silence is Golden: Nonverbal Communications for Exceptional Individuals”
Joe Navarro, educational speaker and author, “What Every Body is Saying”
  
10:30–11:45 a.m.Roundtables