Tuesday, May 21 | |
8 a.m.–4 p.m. | Pre-Conference: Smartphone Photography Seminar |
| "Point and Shoot to Catch the Attention of the Visual-Loving Mobile Community" | |
| Jack Hollingsworth, owner, Jack Hollingsworth World Photography | |
| Erica Backus, public relations director, Visit Savannah | |
| *This event is an additional fee and not included with basic conference registration. Space is limited to 20 participants. | |
6–8 p.m. | Opening Night Reception: The Rock 'n' Soul Museum |
| *First half hour dedicated to providing first-time attendees with insight into making the most of the 2013 conference. | |
Wednesday, May 22 | |
| 7:30–5 p.m. | Registration |
8:45 a.m. | Welcome and Breakfast |
| 9–10 a.m. | General Session |
| "Creativity: Innovative Ideas Generate Great Results" | |
| Jeffrey Ory, APR, ABC, president, il Stratega | |
10:15–11:15 a.m. | Breakout Sessions: Set I |
| "Media Measurement Redefined: Implementing the Barcelona Principles" | |
| K.C. Brown, general manager, Cision Global Analysts | |
| "Maximizing Movie Making: Leveraging Film and Television for Media Coverage and Tourist Dollars" | |
| Meghann Gibbons, communications director, Georgia Aquarium | |
| Megan Mayo Ryan, senior communications & tourism manager, Albuquerque Convention & Visitors Bureau | |
| Kathleen O'Connell, public relations executive, VisitBritain | |
| Jenny Steuber, director of public relations, Nashville Convention & Visitors Corporation | |
| "iPhoneography: Evolution or Revolution?" | |
| Jack Hollingsworth, owner, Jack Hollingsworth World Photography | |
| *This is a condensed presentation of the hands-on, all-day pre-conference session on Tuesday, May 21 | |
11:30 a.m.–12:30 p.m. | Breakout Sessions: Set II |
| (Repeat) "Media Measurement Redefined: Implementing the Barcelona Principles" | |
| K.C. Brown, general manager, Cision Global Analysts | |
| "Dark Tourism: Dark Magic or Tourism Boom?" | |
| Kelly Schulz, vice president, communications and public relations, New Orleans Convention and Visitors Bureau | |
| Kate Fox, executive director, Destination Salem | |
| Andy Hollinger, director, communications, United States Holocaust Memorial Museum | |
| "DIY Marketing: Content Creation on a Shoestring" | |
| Lara Kretler, vice president, social media lead, Fahlgren Mortine | |
| Jen Butson, director of communications, Vermont Department of Tourism & Marketing | |
| Stephanie D. Molina, director of marketing, Beaumont Convention & Visitors Bureau | |
12:45–2:15 p.m. | Keynote Luncheon |
| "Jack Daniel's Brand Secrets: The Myths, the Mysteries and the Man Behind the World's Most Famous Whiskey" | |
| John Hayes, senior vice president and managing director, Jack Daniel's/Brown-Forman Corporation | |
| Nelson Eddy, brand historian, Jack Daniel's | |
2:30–3:30 p.m. | Breakout Sessions: Set III |
| "What a Trip! Tips, Trends and a Fresh Look at the Press Trip" | |
| John E. DiScala (a.k.a. Johnny Jet), editor-in-chief, JohnnyJet.com | |
| Angela Berardino, vice president, travel & digital, Turner PR | |
| Lori Holland, executive director, public relations, Fairmont Hotels & Resorts | |
| "Broadcast Media Training by the Media" | |
| Paul Lasley, executive producer/editor, OnTravel Radio | |
| Elizabeth Harryman, travel editor, Westways | |
| "Generating Publicity for Your Destination Through Major Events" | |
| Kevin Kern, director, public relations, Elvis Presley Enterprises, Inc. | |
| Derek Klaus, senior communications manager, Kansas City Convention & Visitors Association | |
| Liana Lopez, APR, director of communications, Tampa Bay & Company | |
| Kathleen O'Connell, public relations executive, VisitBritain | |
3:45–4:45 p.m. | Breakout Sessions: Set IV |
| (Repeat) "What a Trip! Tips, Trends and a Fresh Look at the Press Trip" | |
| John E. DiScala (a.k.a. Johnny Jet), editor-in-chief, JohnnyJet.com | |
| Angela Berardino, vice president, travel & digital, Turner PR | |
| Lori Holland, executive director, public relations, Fairmont Hotels & Resorts | |
| "Seeing is Believing: Video Tips to Sell Your Destination, Property or Attraction" | |
| Regena Bearden, vice president, marketing, Memphis Convention and Visitors Bureau | |
| Douglas Simon, president and CEO, D S Simon Productions | |
| "In Search of...: Inside Strategies for Tying Public Relations and SEO/SEM Together to Drive Content to the Top" | |
| Paul McLeod, search engine optimization analyst, Simpleview | |
| A.J. Mistretta, public relations manager, Greater Houston Convention & Visitors Bureau | |
| 5–6 p.m. | SATW Associates Meeting |
| 6:30–9:30 p.m. | Dine-Around in Memphis* |
| *Optional event. Not included in the basic conference registration fee. | |
Thursday, May 23 | |
| 7:30 a.m.–5 p.m. | Registration |
8:30–9:30 a.m. | Breakfast General Session |
| "Travel Media Maestros: How Travel Editors Conduct Business in the Modern Newsroom" | |
| Spud Hilton, travel editor, The San Francisco Chronicle | |
| Elizabeth Harryman, travel editor, Westways | |
| Libby Smith, travel editor, The Arkansas Democrat-Gazette | |
9:30–11:15 a.m. | |
11:30 a.m.–1 p.m. | Keynote Luncheon |
| "There are Trips and There are Journeys" | |
| Andrew McCarthy, editor-at-large, National Geographic Traveler | |
| 1–1:30 p.m. | Book Signing |
| Books available for purchase. | |
1:30–2:30 p.m. | Breakout Sessions: Set V |
| "Over the River and Through the Woods" | |
| Annette Thompson, owner, editor, writer and photographer at Annette Thompson, Travel Journalist, LLC | |
| Lisa Delaney, vice president and editor-in-chief, Spry Magazine/Spryliving.com | |
| David Miller, senior editor, Matador | |
| "Priority Boarding: First Class Tips on Luxury Travel" | |
| Jennie Nunn, contributing editor, Organic Spa Magazine and 805 Living; former editor, 7x7, California Home+Design, and Sunset | |
| Sandra Ramani, contributor, Travel + Leisure, Robb Report, Elite Traveler, Luxury Travel Advisor, Fodors.com, New York Magazine, Bridal Guide, Destination Wedding & Honeymoons and 002 Houston, and senior contributing editor, Organic Spa. | |
| Brian Berusch, editorial director, Arts & Travel Magazine | |
| "How to Magnify Your Destination in Multicultural Media" | |
| Kelsy Chauvin, contributor, Curve | |
| Sandra I. Velazquez, contributor, American Airlines Nexos | |
| David Lang, travel contributor, Sing Tao Daily News and The World Journal | |
| Sonya A. Lowery, travel writer, Upscale; founder, World Next Door | |
2:45–3:45 p.m. | Breakout Sessions: Set VI |
| "Culinary Travel" | |
| Nancy Davidson, contributor, New York Daily News; author, "Killer Ribs: Mouthwatering Recipes from North America's Best Rib Joints" | |
| Beth D'Addono, contributor, Southern Gaming & Destinations, AAA Traveler, Wells Fargo Conversations, Southern Living, the Boston Globe, the Toronto Star, Philadelphia Daily News, Taste, Where Philadelphia and Jewish Exponent | |
| Craig H. Shepherd, vice president, programming & development, Zero Point Zero Production, Inc. | |
| "The Digital Divide: How Tablets and Mobile Devices are Diversifying the Editorial Landscape" | |
| Susan Whitehead, editor-in-chief, Real Family Travel Magazine | |
| Peter Frank, director of editorial product development, Travel + Leisure | |
| Brian Berusch, editorial director, Arts & Travel Magazine | |
| "Emerging Group Travel Markets" | |
| Penny Whitman, editor-in-chief, NTA Courier | |
| Brian Jewell, executive editor, The Group Travel Leader Inc. | |
| Rick Martinez, editor, Group Tour Media | |
| 4:00–5:00 p.m. | Breakout Sessions: Set VII |
| "The Business of Travel: Working With Mainstream Business Media" | |
| Michael Sheffield, staff writer, Memphis Business Journal | |
| Sean McLaughlin, news anchor/reporter, CBS 5 KPHO-TV, Phoenix | |
| "Casting a Wide Net: Fishing for Lifestyle Publications" | |
| Kendra Williams, senior travel editor, Midwest Living | |
| Jacquelyne Froeber, editor, Coastal Living | |
| Erin Shaw Street, senior editor, travel & integrated content, Southern Living | |
| "PR Helping PR: Working With Magazines' In-House PR Staff to Amplify Your Coverage" | |
| Heather Wyatt, communications director, National Geographic Travel Group | |
| Chadwick Boyd, owner/president, L+D Enterprises, Inc. | |
6–9 p.m. | Media Mixer Reception: Graceland |
| Transportation beginning at 5:45 p.m. | |
| Tour: 6–7 p.m. | |
| Mixer: 7–9 p.m. | |
Friday, May 24 | |
8 a.m.–Noon | Registration |
9–10:15 a.m. | Breakfast Roundtables |
10:30 a.m.–Noon | General Session |
| "Innovating the Economic Impact of Tourism" | |
| Kirk Whalum, chief creative officer, Soulsville Foundation (Stax Museum of American Soul Music, Stax Music Academy, Soulsville Charter School) | |