From promoting destinations on a shoestring budget to anticipating the latest crises, the PRSA 2015 Travel and Tourism Conference will unlock rich insights to drive fresh thinking and deliver results.

Keynote Presenters

“The Back of the Napkin: Solving Problems and Selling Ideas With Pictures”

Dan Roam, founder and president of Digital Roam, Inc., will share a unique and creative problem-solving approach to tackling the business challenges you face on the job. He'll discuss how visual thinking and pictures can help you work through complex issues while generating new ideas.

Roam is the author of the international best-seller, "The Back of the Napkin, Solving Problems and Selling Ideas With Pictures," which was named the innovation and creativity book of the year by Fast Company, BusinessWeek, and Times of London. It has been published in 27 languages and topped the business book charts in the United States, the United Kingdom, Japan, Germany, China, Korea and France.


“Traveling Like Travel Writers: Off-The-Beaten-Path Adventures”

As one of National Geographic Travel's leading travel writers, Robert Reid investigates the why's and how's of how we experience the world, and encourages people to follow his lead by "traveling like travel writers." His unique perspective on travel unveils the most authentic experiences for travelers looking to find off-the-beaten path adventures.

Reid has appeared regularly on major television networks to discuss travel trends, and has written guidebooks to places like Myanmar, Colombia and New York City. He is an award-winning travel writer who often uses his own hobbies and interests to build trip itineraries, research articles and provide a framework for video storytelling.

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What is the Travel and Tourism Conference?

Created by the PRSA Travel and Tourism Section, this event provides travel and hospitality communicators with the tools and techniques to succeed in today’s fast-paced marketplace.

Why attend?
Network with a variety of top-tier media and colleagues, attend sessions on relatable, actionable case studies, and discuss topics such as increasing exposure, social media and measurement, and travel trends.

What's on the program?
Designed by travel and hospitality communicators for travel and hospitality communicators, the conference is developed by the PRSA Travel and Tourism Section.